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Best Practices in Account-Based Marketing: An Analytics-Driven Approach

As B2B organizations look to streamline their account-based marketing (ABM) initiatives, many have realized that their database can be a blessing to those looking to personalize campaigns on the account and individual level. This infographic from LatentView Analytics shares some tips and best practices for leveraging marketing analytics to boost campaign planning, segmentation, design and support capabilities when formulating and executing ABM initiatives.