ZoomInfo Copilot Leverages Generative AI To Enable Sales Efficiency

Published: March 13, 2024

ZoomInfo is a go-to-market (GTM) platform for businesses to find, acquire and grow their customers. It seeks to deliver accurate, real-time data, insights and technology to more than 35,000 companies worldwide. Businesses reportedly use ZoomInfo to increase efficiency, consolidate technology stacks and align their sales and marketing teams in one platform. ZoomInfo is GDPR and CCPA compliant and includes numerous data security and privacy certifications.

The Lowdown

ZoomInfo Copilot is an AI-powered solution designed to help sellers sell smarter and win faster by sifting through the noise to surface insights.

Back-Of-The-Box Details

ZoomInfo Copilot unifies a company’s GTM data — including first-party CRM data and ZoomInfo’s data — and applies generative AI to identify the insights sellers want. With ZoomInfo Copilot, salespeople can receive AI-guided recommendations about who to contact, when to engage them and even what to say across every channel.

The solution works to personalize a seller’s homepage with a prioritized list of their target accounts, and then uses AI to pull account insights and intent signals from ZoomInfo’s sales intelligence to help determine a seller’s next move. It can then use these insights and account context to generate an email draft for the seller.

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Who It’s For

Selling has never been more complex, but the best salespeople still find a way to succeed. Frontline sellers spend too much time on low-value, administrative activities. Bloated tech stacks, disjointed sales signals and a lack of clear guidance make it too difficult for reps to identify a clear path to close. The result is sellers simply don’t spend enough time selling.

What It Solves

With ZoomInfo Copilot, salespeople receive AI-guided recommendations about who to contact, when to engage them and even what to say across every channel.

What Makes It Special

AI is only as strong as the data foundation it sits on, and ZoomInfo Copilot surfaces its insights from a unified layer that includes both customer opportunity data and ZoomInfo’s real-time signals and data.



Tagged with: CoPilot, zoominfo

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