Latest In: B2B Demand Generation

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The Free, Organic Myth: What B2B Demand Generation Marketers Keep Getting Wrong About Pipeline Acquisition Costs

There is a belief embedded in B2B demand generation culture that organic traffic is essentially free. It shows…

Demanding Views August 28
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DemandFactor Rebrands as Demand.com

DemandFactor, a leading B2B demand generation and performance marketing company, has officially rebranded as Demand.com. The new name…

News Brief March 19
1to1 content personalization AI-driven content B2B buyer trust B2B Demand Generation B2B marketing buyer journey personalization demand generation go-to-market strategies INFUSE InkHub personalized buyer experience
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Infuse, InkHub Partner to Deliver the First True End-to-End 1to1 Buyer Experience

Infuse, a global leader in B2B demand generation, and InkHub, creator of the AI-powered 1to1 Content personalization platform,…

News Brief March 10
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OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026

Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…

Blog February 23
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Carlos Hidalgo Steps Down, Adam Needles Named Successor CEO At Annuitas

Carlos Hidalgo Steps Down, Adam Needles Named Successor CEO At Annuitas

Annuitas, a leading B2B demand generation firm based in Atlanta, announced that its Founder & CEO Carlos Hidalgo…

Industry News February 16
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B2B Marketers Ramp Up Retargeting Strategies

The practice of ad retargeting — displaying targeted messages to visitors who have left your site when they…

Industry News January 15
“Balancing The Demand Equation 2011 B2B Marketing Benchmark Adam Needles B2B Demand Generation B2B Marketing Challenge MarketingSherpa MQL The Bridge Group
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Why Demand Generation Shouldn’t Be Focused On Marketing Qualified Leads

By Adam B. Needles, Author, “Balancing the Demand Equation” We're at a crossroads in modern B2B demand generation.…

Demanding Views March 27
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