Latest In: BtoB

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Pardot Research Shows Gap Between BtoB Social Media Usage & Measurement Of Impact

BtoB marketers are spending millions of dollars annually on social marketing programs, though nearly 30% are not tracking…

Industry News November 3
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New Study Shows Marketing’s Role In Revenue Growing As Analytics Capabilities Increase

It's no secret that the majority of BtoB companies are starting to take a deeper look at metrics.…

Industry News August 2
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New Gleanster Research Shows RPM Hinges On Analytics & Aligned Approach To Revenue

While BtoB organizations migrate toward the practice of Revenue Performance Management (RPM), the concept is still in its…

Industry News July 5
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Assets B2B BtoB Campaign Calendar campaigns Channels Jeff Pedowitz Marketing Revenue Marketing Revenue Marketing playbook Today's Revenue Marketer

How To Build a Revenue Marketing Playbook – Part 1 of 3

By Jeff Pedowitz, President and CEO, The Pedowitz GroupGreat coaches win consistently because they develop great strategies, design…

Industry News July 5
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12 Creative Approaches To Lead Nurturing

By Cari Baldwin, Co-Founder & Partner, Bluebird Strategies A recent study estimates that more than 70% of leads…

Industry News June 28
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Neolane President Talks Dynamic Content, Cross Channel Marketing & Integration

Enterprise marketing software provider Neolane has grown rapidly in the last year, and is poised for more growth…

Demanding Views June 22
brand awareness BtoB Left Brain Marketing on Seed Nurturing

Seed Nurturing? Not Unless You’re Walt Whitman

By Malcolm Friedberg, Principal, Left Brain Marketing I read the column on Seed Nurturing in DemandGen Report last…

Demanding Views February 2
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