Latest In: DSP

agentic advertising audience modeling data activation DSP First-party Data Identity Graph identity resolution Project Gravity Samba TV SSP
Samba TV Launches Data Activation Platform Flat illustration of a smart TV displaying relevant ad without cookie symbols—contextual targeting banner

Samba TV Launches Data Activation Platform for the Agentic Era

Key Takeaways: Project Gravity matches first-party data against Samba’s Identity Graph and pushes one deterministic identifier into 40+…

News Brief June 16
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StackAdapt Launches New In-Game Channel

StackAdapt Launches New In-Game Channel

StackAdapt is a self-serve programmatic advertising platform that launched a new channel for in-game inventory, available globally to…

Solution Spotlight October 24
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Demandbase Launches New Enhancements To DSP

Demandbase Launches New Enhancements To DSP

Demandbase, an end-to-end ABM platform, enhanced the people-based advertising capabilities in its B2B demand-side platform (DSP) to help…

Industry News October 6
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DemandGenReport.com Now Becomes B2BMX Insights

Key Takeaways:  The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…

Blog October 8
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Campaign Optimization Series
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Strategy & Planning Series