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SiriusDecisions' Jay Gaines: B2B CMOs Must Future-Proof Their Business To Drive Growth

SiriusDecisions’ Jay Gaines: B2B CMOs Must Future-Proof Their Business To Drive Growth

Accountability is at an all-time high for B2B marketing teams. They are expected to drive more revenue with…

Blog February 13
ActOn Software Atri Chatterjee B2B B2B buyer B2B marketing buyer personas content marketing Demand Gen Report DemandCon Jay Gaines Laura Patterson marketing automation SiriusDecisions SMBs Vision Edge Marketing

DemandCon 2012: B2B Marketers Learning To Overcome Persona Panic

Do buyer personas make B2B marketers nervous? If you ask Jay Gaines, Group Director at SiriusDecisions, the answer…

Industry News October 2
Channels Demand Balance Index demand gen demand generation demand journey Demand Waterfall DemandGen Report Inbound Marketing Jay Gaines lead conversion lead conversion rates lead generation Marketing Marketing Qualified Lead sales Sales generated leads sales qualified leads SiriusDecisions SiriusDecisions Summit teleprospecting telequalification Tony Jaros

SiriusDecisions Focuses On Multi-Channel Lead Sourcing With New ‘Demand Waterfall’ Model

SiriusDecisions yesterday unveiled an update to its proprietary Demand Waterfall, a model designed to unify sales and marketing…

Industry News May 23
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btob marketing Content: The Heart of Effective Demand Creation Jay Gaines SiriusDecisions

SiriusDecisions Summit: Inadequate Investment In Content Strategy Hindering Demand Creation

The new technologies and processes being implemented by leading BtoB companies means marketing and sales are more reliant…

Industry News May 17
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