SiriusDecisions’ Jay Gaines: B2B CMOs Must Future-Proof Their Business To Drive Growth
Accountability is at an all-time high for B2B marketing teams. They are expected to drive more revenue with…
Blog February 13
Latest In: Jay Gaines
DemandCon 2012: B2B Marketers Learning To Overcome Persona Panic
Do buyer personas make B2B marketers nervous? If you ask Jay Gaines, Group Director at SiriusDecisions, the answer…
Industry News October 2SiriusDecisions Focuses On Multi-Channel Lead Sourcing With New ‘Demand Waterfall’ Model
SiriusDecisions yesterday unveiled an update to its proprietary Demand Waterfall, a model designed to unify sales and marketing…
Industry News May 23
SiriusDecisions Summit: Inadequate Investment In Content Strategy Hindering Demand Creation
The new technologies and processes being implemented by leading BtoB companies means marketing and sales are more reliant…
Industry News May 17
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