Latest In: paid search

Adthena AI AI advertising artificial intelligence campaign optimization ChatGPT Ads keyword migration paid search
Adthena Paid and Organic Search Results concept. SEO optimization for Serp search engine results pages vector illustration

Adthena Launches Industry-First Tool for ChatGPT Ads Campaigns

Key Takeaways: Adthena’s ChatGPT AdBridge simplifies migration by creating artificial intelligence (AI)-enriched keyword lists and negative keywords. The…

News Brief May 4
AI-native marketing platform AI-powered marketing solutions audience data solutions B2B growth solutions CTV advertising measurable campaign optimization OneMagnify acquisition Optimal acquisition paid media expansion paid search Paid Social performance marketing programmatic advertising
OneMagnify acquires Optimal Illuminating Business Growth Visualizing success through strategy sales leads and marketing in a modern office with

OneMagnify Acquires Optimal’s Performance Marketing Business

OneMagnify, a leader in artificial intelligence (AI)-enabled marketing solutions, recently acquired the performance marketing business of Optimal, a…

News Brief March 23
Content Creators digital advertising influencer paid search partnership marketing social media
DV Partnership marketing 1

Rewriting the Rules of Performance Marketing: The Creator-Led Growth Advantage

Consumers today have more choice and more control when it comes to shopping. Social media platforms like TikTok,…

Demanding Views November 21
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
AI in Marketing B2B marketing B2BMX 2026 buyer journey creative marketing digital engagement go to market strategy marketing innovation marketing strategies personalization
b2bmx headshotstories 260309 0002

10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy

B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…

Blog March 17
advertising benchmark channel99 Chris Golec Demandbase Email measurement mobile app paid search seed funding SEO social traffic website traffic
Channel99 Debuts With Free Mobile App, $5M In Seed Funding To Bring Transparency To B2B Website Traffic Quality

Channel99 Debuts With Free Mobile App, $5M In Seed Funding To Bring Transparency To B2B Website Traffic Quality

Your website gets tons of traffic... but is it legitimate? Does it positively influence pipeline and lower customer…

Industry News November 30
Bruce Culbert Chief Service Officer content marketing creative services inbound campaign mobile outbound campaign paid search Sales Enablement search engine marketing search engine optimization SEM SEO social media The Pedowitz Group
Pedowitz Group logo

The Pedowitz Group Adds SEM And SEO To List Of Services

The Pedowitz Group, a revenue marketing agency, is expanding its services with a new Search Services offering that…

Industry News September 5
automated campaign development campaign budgets filters keyword bids marketing ROI paid search paid social media campaigns performance-based technology SearchForce
SearchForceLogo

SearchForce Launches Upgrade To Speed Up Implementation Of Paid Search, Social Media Campaigns

SearchForce, a provider of performance-based technology for managing paid search and social media campaigns, enhanced its platform to…

Industry News February 14
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
dgr event bii
Strategy & Planning Series