Latest In: paid search

AI-native marketing platform AI-powered marketing solutions audience data solutions B2B growth solutions CTV advertising measurable campaign optimization OneMagnify acquisition Optimal acquisition paid media expansion paid search Paid Social performance marketing programmatic advertising
OneMagnify acquires Optimal Illuminating Business Growth Visualizing success through strategy sales leads and marketing in a modern office with

OneMagnify Acquires Optimal’s Performance Marketing Business

OneMagnify, a leader in artificial intelligence (AI)-enabled marketing solutions, recently acquired the performance marketing business of Optimal, a…

News Brief March 23
Content Creators digital advertising influencer paid search partnership marketing social media
DV Partnership marketing 1

Rewriting the Rules of Performance Marketing: The Creator-Led Growth Advantage

Consumers today have more choice and more control when it comes to shopping. Social media platforms like TikTok,…

Demanding Views November 21
AI artificial intelligence Digital display advertising Gartner 2025 CMO Spend Survey genAI paid search social advertising

B2B Marketers Adjusting as Digital Channels Top Total Market Spend

Survey results presented at the recent Gartner Marketing Symposium/Xpo showed that digital channels now account for 61% of…

News Brief June 24
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
#COSeries AI in Marketing B2B Campaign Optimization Josh Baez marketing strategies NetLine Pipeline Growth privacy-first marketing revenue impact
COSeries 2026 Netline Josh Baez Vector isometric illustration of a lead generation process

NetLine’s Josh Baez on Shaping B2B Demand Before the Shortlist: 2026 #COSeries

Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) is focused on an era defined by signal loss…

Blog March 30
Bruce Culbert Chief Service Officer content marketing creative services inbound campaign mobile outbound campaign paid search Sales Enablement search engine marketing search engine optimization SEM SEO social media The Pedowitz Group
Pedowitz Group logo

The Pedowitz Group Adds SEM And SEO To List Of Services

The Pedowitz Group, a revenue marketing agency, is expanding its services with a new Search Services offering that…

Industry News September 5
automated campaign development campaign budgets filters keyword bids marketing ROI paid search paid social media campaigns performance-based technology SearchForce
SearchForceLogo

SearchForce Launches Upgrade To Speed Up Implementation Of Paid Search, Social Media Campaigns

SearchForce, a provider of performance-based technology for managing paid search and social media campaigns, enhanced its platform to…

Industry News February 14
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
dgr event bii
Strategy & Planning Series