Latest In: paid search

advertiser partnerships ChatGPT Ads demand generation digital advertising Google advertising marketing agencies OpenAI paid search performance marketing search competition
DGR ChatGPT B2B Ads Tyler Jordan

The Hidden Gift ChatGPT Ads Will Give to Marketing Agencies

When ads in ChatGPT started leaking into the public, marketers reacted like they usually react to big LLM…

Demanding Views May 15
Adthena AI AI advertising artificial intelligence campaign optimization ChatGPT Ads keyword migration paid search
Adthena Paid and Organic Search Results concept. SEO optimization for Serp search engine results pages vector illustration

Adthena Launches Industry-First Tool for ChatGPT Ads Campaigns

Key Takeaways: Adthena’s ChatGPT AdBridge simplifies migration by creating artificial intelligence (AI)-enriched keyword lists and negative keywords. The…

News Brief May 4
AI-native marketing platform AI-powered marketing solutions audience data solutions B2B growth solutions CTV advertising measurable campaign optimization OneMagnify acquisition Optimal acquisition paid media expansion paid search Paid Social performance marketing programmatic advertising
OneMagnify acquires Optimal Illuminating Business Growth Visualizing success through strategy sales leads and marketing in a modern office with

OneMagnify Acquires Optimal’s Performance Marketing Business

OneMagnify, a leader in artificial intelligence (AI)-enabled marketing solutions, recently acquired the performance marketing business of Optimal, a…

News Brief March 23
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
b2bmx headshotstories 260310 0001 OpenAI

B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page

Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…

Blog May 11
AI artificial intelligence Digital display advertising Gartner 2025 CMO Spend Survey genAI paid search social advertising

B2B Marketers Adjusting as Digital Channels Top Total Market Spend

Survey results presented at the recent Gartner Marketing Symposium/Xpo showed that digital channels now account for 61% of…

News Brief June 24
advertising benchmark channel99 Chris Golec Demandbase Email measurement mobile app paid search seed funding SEO social traffic website traffic
Channel99 Debuts With Free Mobile App, $5M In Seed Funding To Bring Transparency To B2B Website Traffic Quality

Channel99 Debuts With Free Mobile App, $5M In Seed Funding To Bring Transparency To B2B Website Traffic Quality

Your website gets tons of traffic... but is it legitimate? Does it positively influence pipeline and lower customer…

Industry News November 30
Bruce Culbert Chief Service Officer content marketing creative services inbound campaign mobile outbound campaign paid search Sales Enablement search engine marketing search engine optimization SEM SEO social media The Pedowitz Group
Pedowitz Group logo

The Pedowitz Group Adds SEM And SEO To List Of Services

The Pedowitz Group, a revenue marketing agency, is expanding its services with a new Search Services offering that…

Industry News September 5
automated campaign development campaign budgets filters keyword bids marketing ROI paid search paid social media campaigns performance-based technology SearchForce
SearchForceLogo

SearchForce Launches Upgrade To Speed Up Implementation Of Paid Search, Social Media Campaigns

SearchForce, a provider of performance-based technology for managing paid search and social media campaigns, enhanced its platform to…

Industry News February 14
dgr event b2bmx2
B2B Marketing Exchange East
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series