There is a belief embedded in B2B demand generation culture that organic traffic is essentially free. It shows…
Demanding Views August 28
Marketers love search because it is rich with intent. But we have a dangerous habit of confusing activity…
Demanding Views August 14
When ads in ChatGPT started leaking into the public, marketers reacted like they usually react to big LLM…
Demanding Views May 15
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
OneMagnify, a leader in artificial intelligence (AI)-enabled marketing solutions, recently acquired the performance marketing business of Optimal, a…
News Brief March 23
Consumers today have more choice and more control when it comes to shopping. Social media platforms like TikTok,…
Demanding Views November 21Survey results presented at the recent Gartner Marketing Symposium/Xpo showed that digital channels now account for 61% of…
News Brief June 24
Your website gets tons of traffic... but is it legitimate? Does it positively influence pipeline and lower customer…
Industry News November 30
The Pedowitz Group, a revenue marketing agency, is expanding its services with a new Search Services offering that…
Industry News September 5
SearchForce, a provider of performance-based technology for managing paid search and social media campaigns, enhanced its platform to…
Industry News February 14
