ChatGPT celebrated its first birthday on Nov. 30 and, after a meteoric launch, B2B marketers are experimenting with…
Industry News December 12
TikTok unveiled a new lead generation integration for Salesforce Marketing Cloud, which introduces a no-code solution to help…
Industry News November 1
At Salesforce's 2023 Connections Conference, Conversica revealed an expanded partnership with Salesforce by integrating its generative AI-driven conversational platform…
Industry News June 8
Sitecore, an experience management software, has integrated its Experience Manager and Experience Platform with Salesforce Marketing Cloud. The…
Industry News June 19
Scott McCorkle has stepped down from his position as CEO of Salesforce Marketing Cloud as of Aug. 1,…
Industry News August 1
Business software review website GetApp announced its rankings of the top marketing automation solutions for small and mid-size…
Industry News April 22
As marketing evolves, customer satisfaction and customer engagement have jumped to the top of the list of marketers'…
Industry News March 30
Salesforce launched its integration with Instagram, positioning marketers to engage with customers on Instagram across its suite of…
Industry News August 5
While it is useful to understand the journeys of various segments of buyers, progressive B2B marketers are following…
Industry News June 24SAP on Wednesday made a series of announcements intended to establish the company as a major player in…
Industry News November 1Marketo announced today the creation of its Marketo Program Exchange, a community-driven platform designed to support the company's…
Industry News October 24
This year's Dreamforce event, held last week in San Francisco, was certainly bigger than ever, with Salesforce claiming…
Industry News September 25
