Salesforce to Acquire Braze for $5.6B
Key Takeaways Salesforce signed a definitive agreement to acquire customer engagement platform Braze for $5.66 billion in enterprise…
News Brief October 21
Latest In: Salesforce Marketing Cloud
New Salesforce Research: 51% Of Marketers Leverage Gen AI, But Majority Are Still In The Experimentation Phase
ChatGPT celebrated its first birthday on Nov. 30 and, after a meteoric launch, B2B marketers are experimenting with…
Industry News December 12
TikTok Announces New Integration For Advertisers Using Salesforce Marketing Cloud
TikTok unveiled a new lead generation integration for Salesforce Marketing Cloud, which introduces a no-code solution to help…
Industry News November 1
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
Sitecore Integrates With Salesforce Marketing Cloud For Personalized CX
Sitecore, an experience management software, has integrated its Experience Manager and Experience Platform with Salesforce Marketing Cloud. The…
Industry News June 19
Salesforce Marketing Cloud CEO Steps Down
Scott McCorkle has stepped down from his position as CEO of Salesforce Marketing Cloud as of Aug. 1,…
Industry News August 1
HubSpot Tops GetApp’s Rankings Of Marketing Automation Providers
Business software review website GetApp announced its rankings of the top marketing automation solutions for small and mid-size…
Industry News April 22
Study: 88% Of Marketers Say A Customer Journey Strategy Is Critical To Success
As marketing evolves, customer satisfaction and customer engagement have jumped to the top of the list of marketers'…
Industry News March 30
Salesforce Marketing Cloud Unveils Instagram Integration
Salesforce launched its integration with Instagram, positioning marketers to engage with customers on Instagram across its suite of…
Industry News August 5
Salesforce Connections 2015: Progressive B2B Marketers Focus On The Individual Buyer’s Journey
While it is useful to understand the journeys of various segments of buyers, progressive B2B marketers are following…
Industry News June 24SAP Challenges Salesforce With New Social Enterprise Offerings
SAP on Wednesday made a series of announcements intended to establish the company as a major player in…
Industry News November 1Marketo Program Puts Focus On Customer Community, Partner Ecosystem
Marketo announced today the creation of its Marketo Program Exchange, a community-driven platform designed to support the company's…
Industry News October 24
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