Conversica Integrates Generative AI Conversational Platform With Salesforce Marketing Cloud

Published: June 8, 2023

At Salesforce’s 2023 Connections Conference, Conversica revealed an expanded partnership with Salesforce by integrating its generative AI-driven conversational platform with Salesforce Marketing Cloud to help marketers create an active dialogue.

The integration seeks to help customers actively engage leads and customers within email and SMS to enable targeted, open-ended and two-way conversations at every stage of the customer journey. Marketing Cloud customers can invoke personal AI assistants through journey builder custom actions to focus on top-of-funnel lead generation with personalized 1:1, mid-funnel lead nurturing capabilities.

Additionally, users of Salesforce Marketing Cloud Personalization can leverage Conversica’s personal assistants to deliver offers, product recommendations and upsell or cross-sell campaigns in a human-like, personalized two-way communication platform.

“This groundbreaking collaboration introduces a new era of marketing automation that transcends the traditional top-of-funnel campaigns,” said Jim Kaskade, CEO of Conversica, in a statement. “Now, organizations can nurture leads at the ‘mid-funnel’ stage by engaging in back-and-forth email and SMS interactions. This integration caters to Salesforce Marketing Cloud users from enterprise organizations and enterprises exploring generative AI by enhancing their ability to deliver personalized experiences at any point during the buyer’s journey.”

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