Gartner: AI Is Reshaping B2B Buying, but Human Sellers Still Close the Confidence Gap
Key Takeaways: Buyers increasingly use GenAI and digital channels for research, but 69% still prefer to validate AI-generated…
News Brief May 26
Latest In: generative AI
DerivateX Study Finds B2B SaaS Companies Are Invisible to AI-Assisted Buyers
Key takeaways: 44% of B2B SaaS companies score below 50 in AI visibility, with significant gaps in mention…
News Brief April 21
Scaling Enterprise Intelligence with Agentic AI Platforms
Today’s business leaders face a pivotal moment. Organizations that have not yet embraced digital transformation and artificial intelligence…
Demanding Views April 3
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
Get Ready for DGR’s 2026 Campaign Optimization Series (#COSeries)
In an era defined by signal loss and artificial intelligence (AI) maturity, driving efficient B2B growth requires a…
Blog March 2
How AI Search Summaries Are Redefining B2B Demand Generation
Generative AI is reshaping how buyers discover information and how marketers design campaigns. Artificial intelligence (AI) search summaries…
Demanding Views February 10
CallMiner’s 2025 Report Highlights the Future of Customer Experience Innovation
CallMiner’s annual CX Landscape Report finds that organizations still finding their footing when it comes to artificial intelligence…
News Brief September 16
Xactly Unveils New AI-Powered Sales Program
Xactly recently launched the first in a series of artificial intelligence (AI) programs it is rolling out the…
News Brief March 31
Harnessing AI: Transforming Sales Forecasting for Greater Accuracy and Strategic Action
In today’s rapidly evolving business landscape, the ability to accurately forecast sales is more critical than ever. Yet,…
Demanding Views March 14
3 Ways To Rev Up 2024 Marketing With AI While Avoiding Data Privacy Pitfalls
Marketers are incredibly excited about generative AI, as the technology makes delivering immediate, personalized customer experiences at scale…
Demanding Views February 26
How Email Marketing Innovations Will Impact Brand Strategies
Email: An endlessly reliable channel for marketers of every stripe. For years, marketers have counted on email as…
Demanding Views February 9
Pipeliner CRM Makes Voyager AI Email Assistant Free for All Users
Pipeliner CRM, a sales enablement tool and CRM software, expanded its roster of free applications to include its Voyager…
Industry News February 8
Resources
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
