Salesforce, Anthropic Expand Partnership with Claudeforce
Key takeaways Salesforce and Anthropic are expanding their partnership to connect Claude’s reasoning with Salesforce data, workflows and…
News Brief September 8
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Epoch Launches EpochX To Help Marketers Measure Event-Driven Pipeline
Key Takeaways Epoch is expanding into external marketing events with EpochX, a platform designed to connect registrations, attendance…
News Brief August 18
Salesforce Unveils New B2B Commerce Suite with Agentic Buying, AI Search
Key Takeaways Salesforce built a 24/7 Buyer Agent directly into B2B Commerce on Agentforce, letting customers find products,…
News Brief July 21
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Salesforce to Acquire Fin to Boost AI Capabilities
Key Takeaways Salesforce is acquiring Fin for about $3.6 billion to strengthen its AI-powered customer service capabilities and…
News Brief June 23
Salesforce Acquires Contentful, Rolls Out New AI Agents for Marketers
Key Takeaways: Salesforce is combining customer data, AI, and Contentful’s composable content platform to support more personalized cross-channel…
News Brief June 3
Salesforce Launches Agentforce Operations to Eliminate Back-Office Bottlenecks
Key Takeaways: Salesforce’s Agentforce Operations reduces back-office bottlenecks with AI, cutting cycle times by up to 70% and…
News Brief April 30
Why More CMOs Are Questioning Their Longtime Marketing Stack
I spent years working in and around Adobe and Salesforce ecosystems, so I’m deeply familiar with how enterprise…
Demanding Views March 13
Salesforce Expands Data 360 with Informatica to Deliver Trusted AI Context
Salesforce is expanding its Data 360 portfolio, integrating with Informatica to enhance the quality of core business data…
News Brief December 11
AI Agents Revolutionized B2B Marketing in 2025: From Automation to Strategy
The growing impact of artificial intelligence (AI) was the story of 2025. The MarTech industry was no different…
Feature December 10
Salesforce Adds Deep Observability to Agentforce 360 Platform
Salesforce last week announced new observability tools inside of Agentforce Studio, bringing deeper visibility, monitoring, and optimization to…
News Brief November 25
Salesforce Releases Newest Version of Agentforce
At their annual Dreamforce conference in San Francisco last week, Salesforce CEO Marc Benioff Agentforce 360, the fourth…
News Brief October 20
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