Nominations for the 2020 Killer Content Awards close this Friday, November 1, so now’s the time to spotlight your company’s most creative campaigns and its top-performing content assets. Winners will be celebrated at an exclusive reception during the B2B Marketing Exchange, to be held Feb. 24-26, 2020 in Scottsdale, Ariz. A select number of companies will also participate in panel discussions across the event program, which features tactical tracks focused on content strategy, demand generation, account-based marketing and sales.
Since its inception in 2012, the Killer Content Awards has spotlighted some of the most innovative brands in content marketing: from Glassdoor to LinkedIn, Sigstr, SAP and so much more. This year, the program has 19 categories in order to represent new trends and delivery channels. They include:
- Measurable ROI
A piece of content or broader campaign that has made a measurable impact on bottom-line results. - Multi-Touch Campaign
Innovative approaches to multichannel or omnichannel campaign design that leverage compelling content that resonates with buyers on a deeper level and spurs action. - Nurture Campaign
Nurture campaigns and associated content that deliver stellar results in terms of leads generated, opportunities created and deals closed. - Customer Lifecycle Marketing
Campaigns that extend beyond the traditional “buyer’s journey,” and include content designed to drive ongoing engagement, customer retention, and loyalty. - Account-Based Marketing Campaign
Content and campaign experiences tailored to key accounts and segments. - Buyer-Focused Content
Examples of impactful and memorable buyer-focused content and/or stories of how brands have successfully transitioned from product-focused content to a buyer-focused strategy. - Sales Enablement Content
Powerful and creative approaches to content and campaigns used to inform and empower internal sales teams. Stellar results a plus. - Channel Partner Marketing
Brands that have created content designed to go to and through partners in order to generate greater revenue through the channel. - Research-Based Content
Content or campaigns crafted based on proprietary or third-party research. - Short-Form Content
A creative and compelling approach to any short-form asset, such as an infographic, video, quiz and checklist, among others. - Interactive Content
Creative and successful approaches to interactive content formats, such as quizzes, assessments, reportsand more. - Influencer Campaign
Short- and long-term initiatives that have successfully leveraged industry thought leaders and experts to generate brand awareness and word-of-mouth. - Video Content
Standalone videos and/or a video series that tells a compelling story from the brand or buyer’s perspective. Successfully drives awareness for a brand or specific product. - Social Amplification
Brands that have taken innovative approaches to content promotion via social channels and/or have created unique content for Facebook, Twitter, LinkedIn, Instagram and others. - Design Concept/Theme
A piece of content or broader campaign that tacks on to a current event/trend or leverages a creative visual approach or theme to capture buyer attention. - Packaged/Bundled Content
Content that is packaged together or curated to create an immersive — and even personalized — content experience. - Agency Partnership
Successful content and campaigns created in partnership with an agency. For this category, both the agency and brand will be recognized for their ability to collaborate and innovate. - Publisher Partnership
Successful content and derivative resources created in partnership with a third-party publisher or publication. - Cause Marketing
A marketing campaign or initiative designed to raise awareness for a specific cause, and/or raises funds for a charity or foundation.
Submit your nominations now to give your brand, and your team, the praise they deserve!
