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Content Marketing

Content marketing is continuously evolving as new channels, formats and strategies emerge. This section covers the formats and tactics for effectively engaging target audiences.

BrightInfo Offers Content Targeting Tools

BrightInfo positions inbound marketers to target audiences with personalized content throughout the buyer journey and across multiple channels to increase engagement and boost conversion rates.

Vidyard Raises $35 Million To Enhance Video Analytics

Video marketing platform provider Vidyard announced it has closed a $35 million round of funding, which was led by Battery Ventures. The investment will be used to enhance the platform’s video analytics capabilities and provide greater customer insight for B2B marketers.

The Road To Content2Conversion: Content-Driven Demand Gen Gets Aggressive

In his upcoming presentation at the B2B Content2Conversion conference, Jim D’Arcangelo, SVP of Marketing at service commerce platform provider Booker, will be discussing the next generation content-driven demand gen during his presentation. Demand Gen Report, which hosts the conference, sat down with D’Arcangelo to talk about the tools and techniques…

Skyword Announces Google Analytics Integration

Skyword, a content marketing platform provider, unveiled a new integration with Google Analytics that is designed to provide a more complete view of content performance and position content marketers to enhance content quality.
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