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Content Marketing

Content marketing is continuously evolving as new channels, formats and strategies emerge. This section covers the formats and tactics for effectively engaging target audiences.

B2B Marketers Using Competitive Intelligence To Identify Content Gaps

Content gap analysis continues to gain traction among B2B companies, with leading organizations turning to competitive analysis to enhance content production and quality. Research from the Content Marketing Institute identified "creating engaging content" as a persistent challenge for B2B marketers. Also, Demand Gen Report's 2015 Content Preferences Survey shows that…

Brightcove Launches Updates For Enhanced Cross-Platform Video Engagement

Brightcove, a cloud services provider for video content, unveiled new features and updates to its suite of video content offerings, intended to enable marketers to publish video faster and increase engagement. The new features also include a responsive HTML5 interface, which positions users to share video content across desktop, tablet…

LiveHive Unveils Integrations To Track Content Engagement

LiveHive, a sales acceleration platform provider, has released new integrations with several cloud services, including Egnyte, Box, Dropbox and OneDrive. The integrations position sales teams to track prospect engagement with any content stored in these file management services. The integrations are also designed to give sales reps access to the…

BrightEdge Integrates Content Performance Tool With Adobe

BrightEdge, a content performance marketing platform provider, announced the launch of Content Optimizer 3.0, a tool designed to provide marketers with insights into competitors’ content. Content Optimizer 3.0 integrates with Adobe Experience Manager, intended to help users tap into web-wide competitor content data, and apply that data to be prepare…
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