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Content Marketing

Content marketing is continuously evolving as new channels, formats and strategies emerge. This section covers the formats and tactics for effectively engaging target audiences.

Skyword Announces Google Analytics Integration

Skyword Announces Google Analytics Integration

Skyword, a content marketing platform provider, unveiled a new integration with Google Analytics that is designed to provide a more complete view of content performance and position content marketers to enhance content quality.
MindTouch Raises $12 Million In Funding

MindTouch Raises $12 Million In Funding

MindTouch, a 10-year-old customer management software company, has raised $12 million in venture funding. The company will use the investment to enhance its product offerings, grow its marketing and increase integrations with partners that include Salesforce, SAP and Oracle.
6 Reasons Why Content Creation Is Still A Big Deal

6 Reasons Why Content Creation Is Still A Big Deal

While content is a common buzz word within the B2B marketing community, it doesn’t necessarily mean that it has lost its efficiency in generating B2B leads. The hype only means that content is still relevant in expanding one’s sales pipeline. This infographic from IT Sales Inc. highlights several key stats…
Tips For Using Content To Drive Sales

Tips For Using Content To Drive Sales

Even though content marketing generates three times as many leads as traditional outbound marketing, only 6% of marketers consider their efforts “very effective,” according to the Content Marketing Institute. Content marketing platform ClearVoice designed this infographic with tips to improve the marketing funnel from content creation to conversion. [Click To Expand]…
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