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Next-Gen Lead Gen; Buyer Centric Tactics Take Center Stage at Online Marketing Summit

As the web plays an increasingly critical role in the BtoB buying process, marketing and sales professionals are challenged to develop an understanding of the pain points and needs of prospects in order to serve up relevant content.

The Online Marketing Summit (OMS) Regional & International Conference Tour, Presented by ClickZ and Online Marketing Connect, explored topics including social Media, search, analytics and demand generation, During the tour’s Jersey City, NJ stop, the content focused primarily on Buyer 2.0 and the increasingly larger role of the web in the buying journey.

Steps To Build Prospect-Centric Processes Presented By Eloqua CTO At Online Marketing Summit


With the web now driving the majority leads and prospect engagement, BtoB organizations are presented with a unique opportunity to rethink selling processes to match the new patterns of buyer research, behavior and decision-making. With that said, marketers must implement more creative ways to guide buyers through a structured process, built on the careful selection of topics and timing to nurture the need for self-directed discovery, rather than ineffective push techniques.

Presented by ClickZ and Online Marketing Connect, The Online Marketing Summit (OMS) Regional & International Conference Tour, July 12 in Jersey City, NJ, explored buyer 2.0 and the increasingly larger role of the web in the buying journey.

Steps To Build Prospect-Centric Processes Presented By Eloqua CTO At Online Marketing Summit


With the web now driving the majority leads and prospect engagement, BtoB organizations are presented with a unique opportunity to rethink selling processes to match the new patterns of buyer research, behavior and decision-making. With that said, marketers must implement more creative ways to guide buyers through a structured process, built on the careful selection of topics and timing to nurture the need for self-directed discovery, rather than ineffective push techniques.

Presented by ClickZ and Online Marketing Connect, The Online Marketing Summit (OMS) Regional & International Conference Tour, July 12 in Jersey City, NJ, explored buyer 2.0 and the increasingly larger role of the web in the buying journey.

Next-Gen Lead Gen; Buyer Centric Tactics Take Center Stage at Online Marketing Summit

As the web plays an increasingly critical role in the BtoB buying process, marketing and sales professionals are challenged to develop an understanding of the pain points and needs of prospects in order to serve up relevant content.

The Online Marketing Summit (OMS) Regional & International Conference Tour, Presented by ClickZ and Online Marketing Connect, explored topics including social Media, search, analytics and demand generation, During the tour’s Jersey City, NJ stop, the content focused primarily on Buyer 2.0 and the increasingly larger role of the web in the buying journey.

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