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Visual Analytics: New Maps For Data-Driven Marketing

Data analytics has never lacked for coordinates. Filling a spreadsheet with lead scoring algorithms, customer retention costs or…

Industry News April 2
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Three Reasons Marketing Automation Is So Hot Right Now

By Jon Miller, VP of Marketing Content and Strategy, Marketo  Marketing automation is hardly a new concept. According…

Demanding Views March 19
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SAS Eyes Leadership Position In IMM With Assetlink Acquisition

You've heard of category killers. SAS thinks it has a category creator. With the acquisition of marketing resource…

Industry News March 3
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