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Marketing Specialist (Demand Generation) - Philadelphia

The Business Solutions Group of Active is powering the next generation of smart events through its technology suite which provides intelligent data & insights to accelerate revenue growth, deepen attendee engagement and gain efficiency. Customers of all sizes benefit from a single partner for all of their event management needs. The Business Solutions technology suite includes ACTIVE Conference for large flagship conferences, ACTIVE RegOnline for attendee management solutions, ACTIVE Starcite for Strategic meetings management and event expense management, and ACTIVE Marketplace to connect events with suppliers.

The Demand Generation Specialist will play a key role within the Business Solutions marketing organization at Active Network, working with the Senior Manager of Demand Generation to measure the effectiveness of marketing campaigns, lead sources and marketing’s overall contribution to the sales funnel. A successful candidate will be a results-oriented, self-starter who thrives in a fast paced environment with competing priorities. S/he will be organized and have a passion for processes and analytics.

Demand Creation Strategies, Research Director


SiriusDecisions is the world's leading source for B2B sales and marketing best practice research and data. To further strengthen our expanding research team, we are now looking for a research director to join our rapidly growing Demand Creation Strategies (DCS) service.

SiriusDecisions’ DCS service helps marketing leaders make better, more informed decisions about how to create a systematic, repeatable, measurable B2b demand creation engine that is highly integrated with sales. This includes the deployment of technology; core processes such as multi-touch program design and execution, lead nurturing and lead scoring; measurement using the SiriusDecisions Demand Waterfall; teleprospecting and telemarketing; inbound/Web marketing; and much more.

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