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IBM Seeing Internal Payoffs From Marketing Automation With Unica Integration

In a buyer-drive marketplace, even the biggest brands are increasingly turning to technology to understand the critical importance of forecasting customer needs and demands more effectively.

According to the IBM 2010 Global CEO Study, 95% of top performing organizations identified getting closer to customers as their most important strategic initiative over the next five years. This is especially true for IBM, as the company’s approach to value creation required an extraordinarily deep knowledge of customer business processes that can only built upon intimate, trusted relationships.

IBM Seeing Internal Payoffs From Marketing Automation With Unica Integration

In a buyer-drive marketplace, even the biggest brands are increasingly turning to technology to understand the critical importance of forecasting customer needs and demands more effectively.

According to the IBM 2010 Global CEO Study, 95% of top performing organizations identified getting closer to customers as their most important strategic initiative over the next five years. This is especially true for IBM, as the company’s approach to value creation required an extraordinarily deep knowledge of customer business processes that can only built upon intimate, trusted relationships.

IBM Seeing Internal Payoffs From Marketing Automation With Unica Integration

In a buyer-drive marketplace, even the biggest brands are increasingly turning to technology to understand the critical importance of forecasting customer needs and demands more effectively.

According to the IBM 2010 Global CEO Study, 95% of top performing organizations identified getting closer to customers as their most important strategic initiative over the next five years. This is especially true for IBM, as the company’s approach to value creation required an extraordinarily deep knowledge of customer business processes that can only built upon intimate, trusted relationships.

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