Demand Gen Report

This new white paper is a great resource for enterprise companies looking to map their demand generation strategies to the new buyer-driven process. Authored by Left Brain Marketing, a leading Silicon Valley-based marketing consultancy, this white paper builds around a six stage framework, providing marketers with a structure for nurturing and lead scoring activities to support the buyer-driven process, as well as leveraging past data to make informed, targeted decisions.

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The Huge B2B Sales Opportunity You're Missing; Anonymous Website Visitors

Research by DemandGen Report and SiriusDecisions shows that nearly 60% of B2B sales leads are now website-generated, with more than 40% of potential buyers doing "stealth" vendor evaluations, yet leaving barely a trace of their identity. This prospect anonymity -- a.k.a. "lead leakage" -- represents a vast sink hole in the B2B buying process that's costing companies millions. This white paper reveals the means to identify these unknowns, along with details of a four-step process to leverage lead data once you capture it: Real-Time Sales Follow-up; Campaign Management; Integration of Sales and Marketing; and Business Intelligence.

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For the past 15 years there has been no innovation in the way white papers for business‐to‐business (B2B) sales lead generation have been delivered. The purpose of this paper is to introduce a revolutionary new way to place white papers at the center of social marketing programs for the purpose of lead generation—Programs that will generate more high quality leads per paper at a lower cost per lead than any previous delivery methods. In 3 years virtually all white papers will be delivered as social documents. This paper will show you how to get started.

For large distributed marketing functions that support localized marketing efforts, managing brand consistency, communication, and customer engagement is an ongoing challenge. But, managing communication and brand compliance in this environment can be extremely challenging. There are often conflicting goals between corporate marketing and local entities, such as agents, branches, or field offices. Corporate marketing is tasked with developing a consistent brand across marketing channels, regions and local audiences, while local field marketers need autonomy and flexibility to customize the brand and marketing message. As a result, local marketers often view corporate or headquarters marketing as a compliance mechanism.

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