Alinean Expands Customer Database

Published: January 30, 2013

, a creator of value-based interactive sales and marketing tools, added 20 B2B customers in 2012, providing them with solutions to address economic-focused buyers. These new customers included Canon, Concur, Cox Communications, GE Healthcare, Lenovo, LogMeIn and Zebra Technologies.

Alinean has developed and delivered interactive white papers, benefits estimators and ROI/TCO analysis tools for marketing campaigns and sales initiatives.

Other 2012 achievements include:

  • Established marketing partnerships with Pure Incubation and IDG to provide guaranteed lead performance on each value Marketing Tool campaign;
  • Added intregration of Alinean tools with CRM and MAP solutions, including, Eloqua and Marketo for lead capture and enhanced customer intelligence; and
  • Welcomed Alinean Founder Tom Pisello, the ROI Guy, back into the CEO role.

“Buyers have indicated that it is not case studies, product demos or products comparisons,” said Tom Pisello, CEO and Founder of Alinean. “In fact it is financial justification/ROI that is the number one most valued content to help make purchase decisions.”

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