The 4 Actions CMOs & CROs Must Take to Catch Up to the AI-Augmented Buyer
Over the last 18 months, artificial intelligence (AI) has dramatically rewritten the rules of B2B purchasing— expanding competitive…
Demanding Views April 17
Latest In: B2B buyers
The New Demand Engine: Why Peer Proof Is Reshaping the B2B Buying Journey
In B2B marketing, the most influential part of the buying journey is no longer the top of the…
Demanding Views April 14
5 Key Insights from the 2026 Campaign Optimization Series (#COSeries)
Key Takeaways: Demand Gen Report’s 2026 Campaign Optimization Series focused on marketing strategy that build trust across external…
Blog April 13
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
The Demand Gen Engine: Why Buyer Interest Now Starts With Proof
In B2B marketing, generating interest once depended heavily on messaging and repetition. Brands assumed that enough exposure across…
Demanding Views March 31
Accelerate Pipeline Growth with B2B Programmatic Advertising
B2B marketers are under pressure to prove their impact. Simply generating impressions is no longer enough. Leadership wants…
Demanding Views March 27
Gartner: 67% of B2B Buyers Prefer a Rep-Free Experience
Buyers want to engage on their own terms as 67% of B2B buyers state that they prefer a…
News Brief March 17
3 of 5 B2B Buyers Prefer a Rep-Free Buying Experience: Gartner
What is the best way to reach B2B buyers? For many, it is one that involves little or…
News Brief July 1
The Rise of B2B Influencers on LinkedIn
Influencer marketing has made its way into the B2B playbook, transforming how brands build trust and connect with…
News Brief June 12
5 B2B Marketing Lessons Practitioners Can Learn From Trick-Or-Treaters
If there’s one thing I love, it’s an extended metaphor — and the holidays provide ample excuses to…
Blog October 30
The Millennial Playbook: Engaging Modern B2B Decision Makers In 4 Steps
As digital-first — aka Millennial — buyers upend the traditional notions of the buyer’s journey, they’re bringing new procedures.…
Blog September 25
Gartner Research: 72% Of B2B Buyers Have Completed A Significant Transaction Through Digital Commerce
B2B buyers' appetite for digital commerce often exceeds their ability to make successful purchases online, meaning they're more…
Blog June 28
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
