Gartner Research: 72% Of B2B Buyers Have Completed A Significant Transaction Through Digital Commerce
B2B buyers' appetite for digital commerce often exceeds their ability to make successful purchases online, meaning they're more…
Blog June 28
Latest In: B2B buyers
Q&A With Forrester’s Steve Casey: Why B2B Brands Must Treat Buyers As Equal Partners
The B2B buyer's journey, as well as buyer expectations, are constantly evolving. A new report from Forrester has…
Industry News July 1
SalesLoft’s Rainmaker Event Explores ‘Sales Revolution’ In B2B Buying Experiences
New buyer preferences and demands have forced B2B professionals to make much-needed changes in their go-to-market strategies. With…
Industry News March 15
#B2BMX Insights: Shifting Power To B2B Consumers Requires Focus On Helping, Not Convincing
Innovations in the B2B marketplace are endless. Most commonly, innovating means putting more control in the buyer's hands.…
Industry News March 1
Salesforce State Of Sales Research: AI, Data Insights, Alignment Necessary To Keep Pace With Buyer Expectations
As buyers become more sophisticated and able to navigate their own buying journeys, the role of sales is…
Industry News July 27
Longer Buying Cycles, Shifting Expectations Cause B2B Marketers To Rethink Strategies
The B2B buyer's journey continues to grow longer and more complex: Almost half of the B2B buyers surveyed…
Industry News October 12
3 Common Gambles (And Payouts) From The Vast B2B Marketing Tech Landscape
During my time covering the B2B marketing tech space, I've come to a somewhat obvious realization: There are…
Blog August 24
Building A Successful Marketing Stack In A Sea Of Shiny New Toys
When it comes to the B2B marketing stack, we know one thing for sure: The list of technology…
Industry News August 10
Study: Fast And Easy Tech Deployment Increasingly Crucial For B2B Buyers
Today's B2B buyers are taking longer to make purchase decisions, but they expect solution vendors to be timely.…
Industry News June 24
LookBookHQ Unveils New Content Experience Offering
LookBookHQ, a content engagement platform unveiled Flow, a user-driven content experience designed to give B2B marketers a providing…
Industry News March 18
Alinean Expands Customer Database
Alinean, a creator of value-based interactive sales and marketing tools, added 20 B2B customers in 2012, providing them…
Industry News January 30
Marketing Automation Veterans Take Content, Campaign Expertise To Startups
As the marketing automation industry matures, some of its most prominent players are moving on to new markets…
Industry News December 4
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