Latest In: B2B buyers

B2B buyers
Close up kid's hand hold a halloween candy bucket in pumpkin shape for trick or treat game. Celebrate all saints day with jack lantern.

5 B2B Marketing Lessons Practitioners Can Learn From Trick-Or-Treaters

If there’s one thing I love, it’s an extended metaphor — and the holidays provide ample excuses to…

Blog October 30
B2B buyers
Onboarding concept. Person touch virtual onboarding icon for human resources business industry to introduce newly hired employee into an organization with behavior, welcome, knowledge, and skills

The Millennial Playbook: Engaging Modern B2B Decision Makers In 4 Steps

As digital-first — aka Millennial — buyers upend the traditional notions of the buyer’s journey, they’re bringing new procedures.…

Blog September 25
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Gartner Research: 72% Of B2B Buyers Have Completed A Significant Transaction Through Digital Commerce

Gartner Research: 72% Of B2B Buyers Have Completed A Significant Transaction Through Digital Commerce

B2B buyers' appetite for digital commerce often exceeds their ability to make successful purchases online, meaning they're more…

Blog June 28
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Q&A With Forrester's Steve Casey: Why B2B Brands Must Treat Buyers As Equal Partners

Q&A With Forrester’s Steve Casey: Why B2B Brands Must Treat Buyers As Equal Partners

The B2B buyer's journey, as well as buyer expectations, are constantly evolving. A new report from Forrester has…

Industry News July 1
B2B buyers Forrester Gong Informatica Kyle Porter Mary Shea Rainmaker Sales Enablement Sales Revolution SalesLoft Sydney Sloan
SalesLoft's Rainmaker Event Explores ‘Sales Revolution' In B2B Buying Experiences

SalesLoft’s Rainmaker Event Explores ‘Sales Revolution’ In B2B Buying Experiences

New buyer preferences and demands have forced B2B professionals to make much-needed changes in their go-to-market strategies. With…

Industry News March 15
B2B buyers B2B consumers B2B Marketing Exchange B2BMX19 customer centricity Forrester Research Steven Casey
#B2BMX Insights: Shifting Power To B2B Consumers Requires Focus On Helping, Not Convincing

#B2BMX Insights: Shifting Power To B2B Consumers Requires Focus On Helping, Not Convincing

Innovations in the B2B marketplace are endless. Most commonly, innovating means putting more control in the buyer's hands.…

Industry News March 1
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Salesforce State Of Sales Research: AI, Data Insights, Alignment Necessary To Keep Pace With Buyer Expectations

Salesforce State Of Sales Research: AI, Data Insights, Alignment Necessary To Keep Pace With Buyer Expectations

As buyers become more sophisticated and able to navigate their own buying journeys, the role of sales is…

Industry News July 27
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Longer Buying Cycles, Shifting Expectations Cause B2B Marketers To Rethink Strategies

Longer Buying Cycles, Shifting Expectations Cause B2B Marketers To Rethink Strategies

The B2B buyer's journey continues to grow longer and more complex: Almost half of the B2B buyers surveyed…

Industry News October 12
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3 Common Gambles (And Payouts) From The Vast B2B Marketing Tech Landscape

3 Common Gambles (And Payouts) From The Vast B2B Marketing Tech Landscape

During my time covering the B2B marketing tech space, I've come to a somewhat obvious realization: There are…

Blog August 24
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Building A Successful Marketing Stack In A Sea Of Shiny New Toys

Building A Successful Marketing Stack In A Sea Of Shiny New Toys

When it comes to the B2B marketing stack, we know one thing for sure: The list of technology…

Industry News August 10
B2B buyers industry research integration onboarding
Study: Fast And Easy Tech Deployment Increasingly Crucial For B2B Buyers

Study: Fast And Easy Tech Deployment Increasingly Crucial For B2B Buyers

Today's B2B buyers are taking longer to make purchase decisions, but they expect solution vendors to be timely.…

Industry News June 24
B2B buyers Content Strategies Flow LookBookHQ
LookBookHQ Unveils New Content Experience Offering

LookBookHQ Unveils New Content Experience Offering

LookBookHQ, a content engagement platform unveiled Flow, a user-driven content experience designed to give B2B marketers a providing…

Industry News March 18
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