|
The paper examines the common stages of social media adoption among B2C and B2B marketers, and presents best practices for what organizations should expect from social media going forward in terms of translating customer insight into marketing strategies that align with business goals. Since new channels, such as social media, tend to be disruptive, they require new rules of customer engagement, management and measurement. To address this, the paper examines common stages of adoption, and provides examples of how marketers can benefit from integrating social into the overall cross-channel mix.
Download Now.
|
|
Read more...
|
|
There is no greater responsibility of the Chief Marketing Officer than managing marketing profitability and delivering the greatest return on investment (ROI) from marketing resources. Strategies and tactical plans must deliver current and future profit streams that keep the business healthy and growing. Capabilities to measure and manage marketing ROI are essential, but do not necessarily come easily. This white paper is brought to you by Aprimo, the leader in marketing automation software.
Download "CMO Guide to Marketing ROI" here.
|
|
Read more...
|
|
7 Common Missteps That Slow The Success and Limit The Impact of Marketing Automation Systems
In this white paper, DGR will outline 7 key areas companies must address in order to successfully integrate marketing automation tools and processes into their prospecting. In addition, the paper will present real-world accounts of recent implementations to highlight best practices, as well as the positive impact that well-executed marketing automation rollouts can have on the business.
|
|
Read more...
|
|
Justifying new investments can be challenging in the current economic climate. However, because marketers are increasingly being challenged to demonstrate the ROI of their investments and impact on revenue, many forward-thinking companies have realized that now is the time to invest in marketing automation. This white paper presents insights into how marketers can drive improved effectiveness and response rates, higher quality leads, and higher revenue.
The paper demonstrates how market leaders are using technology to automate recurring tasks and better manage assets to improve efficiency. The paper provides valuable tools, including:
- industry research/statistics
- a business case outline
- and a presentation outline
All designed to help marketers make the business case for investing in a marketing automation solution — from situation analysis through expected results.
Download your complimentary copy of the white paper today and justify your case for automation!
|
|
Read more...
|
|
|
There is a new kind of buyer, Customer 2.0, develops opinions of brands without ever viewing a single advertisement or listening to a sales pitch. Customer 2.0 can learn anything he/she wants to know about our products or services through social media." Learn more about this new breed of buyer. Download and register for "Selling in the Age of Social Media".
|
|
Read more...
|
|
7 Key Areas To Maximize Your Webinar Program
Download this white paper to access new research on best practices for webinar strategies to drive registration, attendance and ultimately qualified leads. With the new data showing that 83% of marketers have increased the frequency of webinars, it's now more important than ever to produce web events that stand out from the crowd. This paper demonstrates the latest approaches and tools companies are using to make webinars more interactive and engaging.
|
|
Read more...
|
|
Five Key Areas Every Company Should Address First to Insure Success
Analysts caution the next wave of adopters of marketing automation to avoid the mistakes of companies who rolled out other enterprise software platforms such as CRM, ERP and WMS, by thinking that technology would magically eliminate their problems. This “silver bullet” pipe dream often causes companies to overlook the underlying problems within their organiza tion — the lack of process behind the technology. This white paper provides the “5 key areas every company should address” before adopting marketing automation. The paper includes background on the changing behaviors of the BtoB buyer and presents a model for how improving efficiency through process based lead management can substantially increase pipeline metrics.
“While technology enables lead nurturing to convert [prospects] to customers at a lower cost, it is not the complete answer. Those marketers I’ve talked to who have successfully implemented automation treated lead nurturing management as a business-process initiative, not a technology initiative.”
Richard Fouts, Research Director, IT Markets and Channels, Gartner
–BtoB Online
|
|
Read more...
|
|
Conversational Marketing is a process and practice few companies have successfully applied. In trying to make the business case that their offering is better, faster and more powerful, vendors often get stuck in a 1-way dialog focused on their own speeds and feeds. This Executive Briefing shows marketers how to build a truly bi-directional dialogue between prospect & vendor enabled by the right combo of process and technology.
|
|
Read more...
|
|
|
|
|
<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>
|
|
Page 5 of 10 |
Demand Gen Report is CAN-SPAM Compliant
Your information will be used for Demand Gen Report marketing emails. This also includes targeted partners of Demand Gen Reprt. To read more about our privacy policy, click here, or to learn about the CAN-SPAM Act of 2003, click here.
If you would like to unsubscribe from future Demand Gen Report marketing emails, please click here.
|
|
