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 Tight budgets. Fewer resources. More work. Now, more than ever, marketing professionals are under pressure to increase productivity. To succeed, savvy marketers are adopting customer lifecycle marketing strategies to engage prospects and customers throughout their relationship – from initial contact to fully engaged advocates. In this white paper, you’ll learn a framework for implementing a customer lifecycle communications strategy and actionable steps to plan your first project. Learn more!
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 The dynamics of BtoB marketing continue to put pressure on the function to evolve to new heights of productivity. With limited opportunity for incremental resources and funding, marketing executives must pick their battles.
SiriusDecisions has identified five key issues that should drive the agendas of senior marketers. Download Now. |
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 The Do's & Don'ts of Lead Nurturing & Lead Management
This NEW white paper spotlights the best practices leading companies are employing to identify their most likely buyers
as well as the automated tools and tactics leaders are using to help progress and accelerate prospects through the buying cycle.
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Download this guide to integrating webinars into lead nurturing and demand generation programs. This white paper explores the value and impact webinars have  in your eMarketing mix. Learn valuable tips and tactics for how to build out a true nurture marketing campaign around a single web event. Download Here. |
lead nurturing programs showed an "average 20% increase in sales opportunities from nurtured leads and found dramatic improvements to key conversion stages in the sales process."
lightening speed. Download the latest Vocus 
y help you thrive during challenging times.
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