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Does Your Content Stink? 5 Things To Check Before You Panic

1aaContentWe’ve all been there before. We spend weeks — even months — developing a piece of content. And we do all the right things: we receive buy-in from all key stakeholders, interview subject-matter experts, conduct extensive research and collaborate with design to ensure everything was executed flawlessly. But when we finally launch the asset, we find that it’s not generating the leads we expected. What went wrong?

  • Published in Blog

“Top Of Mind” Author John Hall Shares Tips For IDEA Communication Through Content

There’s no better way to drive opportunities—and revenue—than with content. However, it’s especially difficult to create content that keeps your brand at the center of your target audience’s attention.

In the book “Top Of Mind,” written by Influence & Co. CEO John Hall, building trust within your target audience is the focal point of delivering consistent value for target audiences. The book features a step-by-step guide for developing content that keeps your brand in the mind of key decision makers.

  • Published in Blog

#B2BMX Preview: Real-World Examples Prove B2B Marketing Doesn’t Have To Be Boring

The Content2Conversion Conference has grown substantially over the past three years — both in terms of attendees and the content covered during the event. Expanding to four tracks in 2017 — ABM in Action, Content2Conversion, Demand Gen Summit and Sales Impact Summit — the event is now moving under the umbrella brand of the B2B Marketing Exchange (Feb. 20-22).

5 Ways Advertisers Can Beat Ad Blockers

Tony Danna headshotThe adoption of ad blockers has taken off among internet users that prefer the ad-free content experience. This shift is hurting digital advertisers who have been relying on display ads as an inbound channel to reach new audiences and broadcast messaging.

Adobe Launches Tool That Measures Content On Social Media

1adobeAdobe announced it has launched a tool that enables marketers to track and measure social content in real time, according to a report in Adweek. Clients of the company’s social management platform, Adobe Social, will now be able to use the data capabilities of the company’s Analytics suite to see how their content performs on social channels, the company said.

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