Meet The Winners Of The 13th Annual Killer Content Awards

Published: February 29, 2024

Marketing is nearly synonymous with creativity and strategy, and when those two attributes are executed in tandem, magic happens — and the most outstanding campaigns win a “Finny.” The Finnys, of course, are the trophies given out to the winners of the Killer Content Awards (KCAs). Hosted annually at the B2B Marketing Exchange, the most recent batch of KCA winners were honored during an Awards Ceremony at #B2BMX.

The 13th annual KCAs celebrated the marketers who creatively connected with their audiences by leveraging influencers and turning basic content formats into engaging experiences. With more than 150 nominations across 13 categories, the Demand Gen Report team worked alongside the #B2BMX team to analyze all the submissions and narrow the list down to 25 final winners.

“For years, the Killer Content Awards have honored B2B companies that are forging a new path beyond the status quo to deliver exceptional buyer engagement and content experiences,” said Klaudia Tirico, Content Director for the #B2BMX event series. “The 13th annual ‘Finnys’ recognized the relentless pursuit of storytelling that not only survives but thrives in the ever-evolving landscape of attention. This year’s nominations were an exceptionally difficult bunch to judge, as each one stood out as a testament to creativity, strategy and the power to authentically engage buyers and customers in the ever-evolving B2B marketing and sales industry. Congratulations to all winners and nominees!”

So, without further ado, let’s meet the winners!

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Account-Based Marketing Campaign

  • Bombora
  • BOL

Design Concept/Theme

  • Honeywell Aerospace
  • Resonate

Influencer Campaign

  • Demandbase
  • SAP

Research-Based Content

  • TechTarget + Amazon Web Services
  • OutSystems

Sales Enablement Content

  • Clearwave
  • INFUSEmedia

Buyer-Focused Content

  • Boeing
  • 2.718 Marketing

Channel/Partner Marketing

  • Cisco Systems Inc.
  • Sage with Unreal Digital Group

Interactive Content

  • Mastercard
  • Activate

Nurture Campaign

  • Purechannels — The Channel Agency
  • ExtraHop

Short-Form Content

  • Grant Thornton LLP

Multi-Touch Campaign

  • Intellimize
  • Myriad Genetics

Video Content

  • VisiQuate
  • Insight Enterprises, Inc.

Audio Content

  • NinjaCat
  • Project Management Institute

Don’t worry: We’re not going to wax poetic about creativity and then just leave you hanging with a few bullet points. We’re already hard at work putting together an interactive iPaper that showcases our winners in the engaging medium that they deserve, so make sure to check back in with us next month!

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