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The Campaign Confidence Gap

New Survey Shows Content-Enabled Campaigns Becoming A Competitive Necessity For B2B Marketers

Marketers are expected to drive more leads. Not only that, but there is an increased expectation that those leads must be of the highest quality and from target accounts.

The reality is that confidence in demand generation is dipping, according to research conducted by Demand Gen Report and sponsored by SnapApp. Only 18% of B2B marketers are extremely confident in the effectiveness of their campaigns.

Read on to discover why content-enabled campaigns are a competitive necessity for B2B marketers, including how these types of campaigns can:

  • Help you overcome ongoing demand generation challenges;
  • Improve open rates by 20%-30%; and
  • Position your team to traverse the campaign confidence gap and drive more demand.

Download the report today and learn how content-enabled campaigns can fuel your demand gen initiatives!

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