Account-Based Marketing

This section covers the latest tools, trends and strategies B2B marketers are leveraging to focus marketing and sales efforts on high-value accounts and increase closed deals.

Peter Herbert Named VP Of Marketing At Terminus

Terminus, an account-based marketing (ABM) platform, has appointed Peter Herbert as VP of Marketing. Herbert will be responsible for leading the ABM team and helping educate customers on how to operationalize ABM programs at scale.
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