Account-Based Marketing

This section covers the latest tools, trends and strategies B2B marketers are leveraging to focus marketing and sales efforts on high-value accounts and increase closed deals.

Dun & Bradstreet Acquires Avention For $150 Million

B2B data services provider Dun & Bradstreet, announced it has acquired Avention, a B2B data and account-based marketing (ABM) solutions company for $150 million. The acquisition is part of its expansion into the sales acceleration market, D&B said.

2017: The Year ABM Needs To Get Smart

I attended a great event, courtesy of IDG: Driving Demand Generation Success. The main theme was a hot one — ABM — and the panel debate was lively, with the likes of Gerry Brown, Research Director at IDC, Tim Pickard, CMO at NewVoiceMedia and Jo Pettifer, VP EMEA Marketing for…
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