Predictive Marketing

This section highlights how B2B marketers are leveraging insights and data to more accurately predict where there next customer will be, as well as using that insight to further enhance marketing and sales initiatives throughout the customer lifecycle.

GDM Group Unveils Programmatic Ad Buying Solution

Global Digital Marketing Group (GDM Group), a digital marketing performance company, has launched Convertuum, a programmatic solution designed to use predictive algorithms and retargeting features to help advertisers optimize campaign traffic.

Why Infusionsoft Evolved To Predictive 2.0

As a B2B marketer, my mission is to drive revenue. This mission is one that I’ve been privileged to take on time and time again to multiply the customer base at several of the top enterprise software companies on this planet. From early days at Eloqua to Five9 and now…

Salesforce Unveils Einstein AI Across CRM Cloud

Salesforce has introduced Einstein artificial intelligence (AI) across its CRM cloud to help its customers improve sales, predict customer behavior, enhance customer experience and automate tasks within Salesforce’s core platforms.

Infer Partners With Microsoft Power BI To Offer Predictive, Behavioral Data Visualization

Infer, a predictive sales and marketing platform, unveiled a new analytics package for Microsoft Power BI which, the company states, enables users to incorporate predictive and behavioral lead scores into their business intelligence solution. This can provide users deeper insight into potential opportunities currently sitting stagnant in their pipeline, according…
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