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New Partnership Offers MAI “Cross Training” Curriculum To SLMA Members


The Marketing Automation Institute (MAI), has announced a strategic partnership with the Sales Lead Management Association (SLMA), to offer MAI certification courses to SLMA members. The partnership is designed to provide “cross training” to sales leaders who are using marketing automation solutions.

 “The certification courses MAI offers will be a great addition to SLMA’s curriculum,” said Carlos Hidalgo, Executive Director of the MAI. “Our goal of this partnership is to bring a focus on marketing automation to SLMA members to further their understanding of marketing automation and how it impacts sales.”

Marketing Automation Institute Launches To Bridge Skills Gap Among BtoB Tech Adopters


The Marketing Automation Institute (MAI) yesterday announced its official launch as a new certification body and community for the industry. In collaboration with industry thought leaders and marketing automation vendors, the MAI is focused on providing educational training opportunities that help both BtoB and BtoC marketing professionals develop the skills needed to succeed in today’s ever-changing, increasingly buyer-focused market.

“The drive behind the launch is really to help address the very apparent skills gap that exists with most marketers today,” said MAI Executive Director and Co-Founder Carlos Hidalgo. “While technology is part of marketing automation we really believe that it’s an overarching industry and technology is just one part of that. What we’re finding from all the research is while the technology is very robust, there is a skills gap that both BtoB and BtoC marketers are trying to overcome to get the most value out of automation technology.”

The Marketing Automation Institute Launches First Certification Courses

The Marketing Automation Institute (MAI) recently announced the availability of its three initial course offerings.  The course curriculum is designed to provide process-based insight that highlights the skills necessary to be successful using marketing automation technology.

“We’re finding more and more organizations buying into this myth of ‘plug and play’ technology,” said Carlos Hidalgo, Executive Director of the MAI. “We want to supply a firm foundation for a user to get a level set of what automation is and how to approach it, as well as what should be considered to get the most out of the technology and your investment in it.”

Act-On Software Reports 405% Revenue Growth; Expands International Footprint


Screen_Shot_2012-01-20_at_3.01.03_PMAct-On Software
, a provider of marketing automation technology, announced record results for Q4 2011. Act-On reported 171 new customers in the quarter, and a 405% increase year-over-year in annual recurring revenues.

Headquartered in Beaverton, OR, Act-On said it increased its employee count by more than 600% year-over-year, to continue technology innovation and accommodate its commitment to customer support.

Act-On Software Reports 405% Revenue Growth; Expands International Footprint


Screen_Shot_2012-01-20_at_3.01.03_PMAct-On Software
, a provider of marketing automation technology, announced record results for Q4 2011. Act-On reported 171 new customers in the quarter, and a 405% increase year-over-year in annual recurring revenues.

Headquartered in Beaverton, OR, Act-On said it increased its employee count by more than 600% year-over-year, to continue technology innovation and accommodate its commitment to customer support.

The Marketing Automation Institute Launches First Certification Courses

The Marketing Automation Institute (MAI) recently announced the availability of its three initial course offerings.  The course curriculum is designed to provide process-based insight that highlights the skills necessary to be successful using marketing automation technology.

“We’re finding more and more organizations buying into this myth of ‘plug and play’ technology,” said Carlos Hidalgo, Executive Director of the MAI. “We want to supply a firm foundation for a user to get a level set of what automation is and how to approach it, as well as what should be considered to get the most out of the technology and your investment in it.”

BlueBird Strategies Signs On As Sponsor Of Marketing Automation Institute


BlueBird Strategies
 has joined The Marketing Automation Institute (MAI), a marketing automation community and certification resource, as a sponsor.

As a lead generation firm, BlueBird Strategies has been building upon marketing automation platforms from companies including Act-On Software, Manticore Technology, Marketo and Pardot since the inception of marketing automation.

Marketing Automation Institute Launches To Bridge Skills Gap Among BtoB Tech Adopters


The Marketing Automation Institute (MAI) yesterday announced its official launch as a new certification body and community for the industry. In collaboration with industry thought leaders and marketing automation vendors, the MAI is focused on providing educational training opportunities that help both BtoB and BtoC marketing professionals develop the skills needed to succeed in today’s ever-changing, increasingly buyer-focused market.

“The drive behind the launch is really to help address the very apparent skills gap that exists with most marketers today,” said MAI Executive Director and Co-Founder Carlos Hidalgo. “While technology is part of marketing automation we really believe that it’s an overarching industry and technology is just one part of that. What we’re finding from all the research is while the technology is very robust, there is a skills gap that both BtoB and BtoC marketers are trying to overcome to get the most value out of automation technology.”

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