The Marketing Automation Institute (MAI), has announced a strategic partnership with the Sales Lead Management Association (SLMA), to offer MAI certification courses to SLMA members. The partnership is designed to provide “cross training” to sales leaders who are using marketing automation solutions.
“The certification courses MAI offers will be a great addition to SLMA’s curriculum,” said Carlos Hidalgo, Executive Director of the MAI. “Our goal of this partnership is to bring a focus on marketing automation to SLMA members to further their understanding of marketing automation and how it impacts sales.”
- Published in News Briefs