More than 1,200 B2B marketing experts and practitioners packed into the Hyatt Regency Resort and Spa in Scottsdale, Ariz. for the 2019 B2B Marketing Exchange. The three-day event, held February 24-26, included over 60 sessions, workshops and case studies designed to helped attendees see B2B marketing through a new lens.
To be successful in today's B2B marketplace, companies must make innovative decisions throughout their organization to stay above the competition. This not only includes product or service innovation, but also innovation in how marketing and sales teams engage potential customers to offer genuine, seamless buying experiences.
Even though the content marketing landscape has evolved into a pivotal part of many B2B marketing strategies, there are still hurdles to overcome before the content can thrive. This infographic from Kapost shares insight into B2B challenges from five content marketing thought leaders, including Ann Handley, Michael Brenner and Ardath Albee.
The growing role of social media and personalized content were among the topics discussed at BtoB’s Digital Edge virtual tradeshow. The online event included webcasts hosted by executives from Marketo, Act-On and other marketing automation companies discussing demand gen strategies, content marketing, email marketing, marketing analytics and other topics.
The event kicked off with a keynote presentation from Gary Vaynerchuk, New York Times Best-Selling Author of Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World, about how marketers can create content adapted for specific social media platforms by paying attention to what context will help the content make the most impact.
Content curation is often described as a product of the Digital Age, but earlier forms of news aggregation were already being practiced in the early 90s.
“Content curation has been around for years,” explained Michael Kolowich, CEO of KnowledgeVision. “But the evolution of it as a thought leadership, expertise-establishing marketing engine is actually fairly recent.”
Content superstars such as Joe Pulizzi, Founder of the Content Marketing Institute, and Ardath Albee, CEO of Marketing Interactions, are slated to speak at this year’s Content2Conversion Conference, presented by Demand Gen Report. The event will be held April 22 to 23, 2013, at the Times Center in New York City.
During the two-day event, thought leaders will share their expertise with organizations striving to stand out in the emerging world of content marketing. Touted as a must-attend event for education and networking, B2B and channel executives attending C2C will learn the ins and out of mapping, developing and utilizing content marketing to nurture buyer relationships and enhance conversations with clients and prospects.
Content4Demand recently connected with a dozen top content marketing experts. Our goal: To uncover the trends and tactics that will shape the content marketing industry during 2013, and to learn what those trends really mean for B2B marketers' day-to-day activities.
Now, their predictions are available together here, for the first time, in this exclusive E-book. Whether you're charged with launching a content marketing strategy or fine-tuning your existing campaigns, there's something here to benefit your organization.
Demand Gen Report announced this week that a diverse group of B2B content marketing industry leaders will share their expertise as featured speakers at their second annual Content2Conversion Conference, to be held April 22-23, 2013 at the Times Center in New York City.
Convent2Conversion is the only event of its kind solely dedicated to addressing the content and demand gen needs of B2B marketers. The event will focus on empowering marketers with strategies for mapping, developing and using content marketing to nurture buyer relationships and improve conversions.