Top Tweets: #B2BMX 2019 Takeaways In 280 Characters Or Less

Published: March 6, 2019

More than 1,200 B2B marketing experts and practitioners packed into the Hyatt Regency Resort and Spa in Scottsdale, Ariz. for the 2019 B2B Marketing ExchangeThe three-day event, held February 24-26, included over 60 sessions, workshops and case studies designed to helped attendees see B2B marketing through a new lens.

Speakers from Google, SiriusDecisionsDemandGen International, Spear Marketing, Oracle and more took the stage to educate attendees around the hottest topics in B2B marketing. As usual, there was no shortage of great insights for attendees to take back to the office — just look at the #B2BMX feed on Twitter! 

With so many active attendees on Twitter, there’s hardly enough room to spotlight all the tweets in a single blog post. So, we rounded up our top 10 favorites below. 

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Fuze’s Amanda Maksymiw shared a variety of tactics and strategies to incorporating industry influencers into your engagement strategy.

David Lewis of DemandGen International discussed the growing importance of customer experience in business today, while sharing comparisons to the success of Netflix versus the demise of Blockbuster.

Michael Brenner of the Marketing Insider Group shared three foundational tips to a cohesive content strategy.

Forrester’s Steven Casey discussed how the evolution of the “B2B consumer” requires businesses to act as helping hands versus conversion machines.

SiriusDecisions analysts also shared research highlighting where B2B CMOs are adding headcount: specifically, in marketing ops, engagement and demand gen roles.

Millennial and B2B business expert Brian Fanzo discussed the growing importance of authenticity in today’s branding. Striving for perfection ultimately has negative consequences on customer experience.

Matt Senatore of SiriusDecisions shared the firms’ framework for incorporating ABM into a demand gen strategy.

Lee Odden of TopRank Marketing discussed the benefits of an influencer strategy throughout the entire customer lifecycle.

During her session, author Pam Didner discussed the pros and cons of several approaches that support sales enablement for ABM programs. She shared case studies and best practices around strategic planning, message crafting and personalized content to campaign execution.

Quarry’s Meredith Fuller shared how her team has been working with Oracle to deliver relevant engagement with surging intent topics on prospective accounts.

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