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Content Creators at Work Together

How B2B Practitioners Can Leverage Content Intelligence To Experiment With Marketing Assets

When we think of Taylor Swift, we think of someone who has evolved over the years and isn’t…

Industry News March 19
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Allison Snow Joins Demand Spring As VP Strategy & Chief Analyst

Allison Snow Joins Demand Spring As VP Strategy & Chief Analyst

Quick Scoop: Former Forrester analyst Allison Snow is Demand Spring's new VP Strategy & Chief Analyst. Prior to…

Industry News May 16
customer engagement customer experience Forrester personalization research targeting targeting and personalization
How High-Growth Companies Are Navigating The 2023 Downturn

How High-Growth Companies Are Navigating The 2023 Downturn

When we were developing Forrester's “Planning Guide 2023: B2B Marketing Executives,” we specifically evaluated our 2022 B2B marketing…

Demanding Views April 7
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CEO Forrester Mary Shea Mediafly Outreach revenue enablement
Mary Shea Joins Mediafly As Co-CEO

Mary Shea Joins Mediafly As Co-CEO

Quick Scoop: Former Forrester analyst Mary Shea has been appointed co-CEO of Mediafly. Shea joins Mediafly after serving…

Industry News April 5
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How To Prevent B2B Content From Getting Lost In Translation

How To Prevent B2B Content From Getting Lost In Translation

In the words of Walt Disney’s (creepy) puppets, “it’s a small world after all.” OK, I’m sorry for…

Blog April 5
buying journey firstparty data Forrester Millennial buyers personalization targeting thirdparty data
Bye-Bye, Boomers: Millennials & Gen Z Now Constitute 64% Of Business Buyers

Bye-Bye, Boomers: Millennials & Gen Z Now Constitute 64% Of Business Buyers

Despite Millennials and Gen Zers being the butt of numerous jokes, Forrester's “Buyers' Journey Survey, 2022” found that…

Blog February 22
customer experience Forrester gotomarket strategies GTM sales and marketing alignment
3 Things That 2023 Will Demand Of B2B Marketers

3 Things That 2023 Will Demand Of B2B Marketers

As we turned the page on 2022 and entered 2023, it's clear that B2B leaders are bracing for…

Demanding Views February 10
customer experience employee experience Forrester investment planning priorities
How B2B Organizations Can Prevent The Disruption Of Long-Term Growth Amidst Economic Uncertainty

How B2B Organizations Can Prevent The Disruption Of Long-Term Growth Amidst Economic Uncertainty

The global economic outlook is bleak — in a survey conducted by the World Economic Forum, seven out…

Industry News January 3
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Avoid 7 Common Pitfalls To Advance Solid B2B Marketing Plans

Avoid 7 Common Pitfalls To Advance Solid B2B Marketing Plans

Marketing planning is often a scramble. Frequently, the process is set up by finance as a race for…

Demanding Views December 16
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Experiment, Invest & Refine GTM: How To Maximize Sales Productivity

Experiment, Invest & Refine GTM: How To Maximize Sales Productivity

Arguably, sales teams are the most affected by the economic downturn. With budgets tightening across the board, it's…

Industry News December 14
Forrester Marketing marketing operations marketing strategies Sales Enablement
4 Factors Will Make Or Break Your Marketing Transformation

4 Factors Will Make Or Break Your Marketing Transformation

Despite visionary goals, solid planning and concerted efforts, many marketing transformation initiatives sadly fail to achieve their full…

Demanding Views October 14
alignment Forrester revenue strategies Sales Enablement
How Marketing Leaders Can Guide Their Companies During An Economic Downturn

How Marketing Leaders Can Guide Their Companies During An Economic Downturn

In times of economic uncertainty, the marketing organization is often the first place executive leadership teams look for…

Demanding Views September 16
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