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Revisit Your Messaging Strategy For The New Buyer’s Journey

It’s not your imagination. The B2B buyer’s journey has changed — and the changes aren’t making your job as a content marketer any easier. In truth, the buyer’s journey is becoming more complex with more people involved at every stage. According to SiriusDecisions research, half of B2B buying decisions today involve a group of people. And that percentage goes up the bigger and more complex the business.

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True Influence Unveils InsightBase 4.0 To Monitor Intent Of Buying Groups

True Influence, an intent monitoring and demand generation solutions provider, launched InsightBase 4.0 at the SiriusDecisions Summit 2019 in Austin, Texas this week. The enhanced solution is designed to help marketers define buying groups or demand units by customer persona. It is positioned to then automatically identify individuals who match the criteria across any account list or audience segment in a comprehensive B2B contact database.

ABM Teams Taking Deeper, Data-Driven Approach To Account Targeting, Departmental Alignment

An effective account-based marketing strategy requires targeting and engaging the right accounts. However, identifying these accounts has been a challenge for many organizations. Demand Gen Report’s 2018 Account-Based Marketing Benchmark Survey revealed that 28% of practitioners struggle with identifying/predicting accounts that are in market and ready to purchase, while 31% are challenged with developing target content for specific accounts or personas.

Top Tweets: #B2BMX 2019 Takeaways In 280 Characters Or Less

More than 1,200 B2B marketing experts and practitioners packed into the Hyatt Regency Resort and Spa in Scottsdale, Ariz. for the 2019 B2B Marketing ExchangeThe three-day event, held February 24-26, included over 60 sessions, workshops and case studies designed to helped attendees see B2B marketing through a new lens.

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