Content is king at the moment. But if an engaging webinar, white paper or video appears and hardly anyone sees it, what’s the point?
Although content creation and demand generation teams share the goal of attracting customers and boosting sales, they work in distinct ways. Demand gen staffers work closely with sales teams, focusing on understanding and winning over the audience they’re trying to reach at any given time. Content marketers often take a longer view, telling their brand’s story through an ongoing narrative guided by their company’s overarching product strategy.
- Published in Demanding Views