Cliently, a lead generation and outreach automation solutions provider, is designed to enable marketers to increase lead engagement by as much as 50%. The platform is positioned to help users easily segment and personalize content, as well as automate outreach to save time and keep their brand front and center with prospects.
If you’re frustrated with the quality of leads that you’re getting from marketing, you’re not alone. According to a CEB study, 49% of sales reps actually ignore more than half of marketing leads. And no wonder. Gleanster Research estimates that only 25% of marketing leads are worth passing along to sales.
Let’s Verify is a proprietary lead verification platform from INFUSEmedia that aims to sift out invalid leads with questionable or erroneous data. The platform is designed to equip sales teams with accurate, high-quality records in order to improve lead generation, accelerate pipeline and increase revenue.
NetLine, a B2B content syndication lead generation network, added three new products to its Advanced Solutions suite: Full Funnel Acceleration, Multi-Asset and Programmatic. Collectively, the new additions to the Advanced Solutions lineup aim to provide B2B marketers with real first-party data from in-market professionals to enhance demand generation, lead quality and downstream conversion.
So, here’s a dirty little secret: the companies that fail to build a successful sales pipeline almost always believe that buying a good list of prospects will fix their business.