Latest In: sales and marketing alignment

buyer engagement buyer experience buyer persona demand generation sales and marketing alignment Sales Enablement sales strategy
How To Gain Alignment Across A Diverse Buying Committee

How To Gain Alignment Across A Diverse Buying Committee

Selling high-value deals in the B2B world today involves engaging with a buying committee rather than an individual.…

Demanding Views December 1
alignment Data management data strategies Revenue operations revops sales and marketing alignment technology
2023 State Of RevOps: Curating Tech Stacks & Teams That Promote Efficiency & Alignment

2023 State Of RevOps: Curating Tech Stacks & Teams That Promote Efficiency & Alignment

RevOps is breaking out of its supporting role and taking center stage as a strategic powerhouse. The shift…

Industry News November 16
6sense AI artificial intelligence automation data Data management data strategies Revenue AI revenue strategies sales and marketing alignment
6sense Breakthrough Recap: B2B Orgs Increase Pipeline To Revenue Creation By Prioritizing Automation, Communication & Alignment

6sense Breakthrough Recap: B2B Orgs Increase Pipeline To Revenue Creation By Prioritizing Automation, Communication & Alignment

6sense, a revenue AI platform that seeks to revolutionize the way B2B organizations create, manage and convert pipeline…

Industry News October 23
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
GNW Consulting marketing operations marketing ops sales and marketing alignment
The Other Alignment Problem That's Not Sales & Marketing

The Other Alignment Problem That’s Not Sales & Marketing

If I had a proverbial penny for every time someone talked about misalignment between sales and marketing, I'd…

Demanding Views June 12
Accountbased marketing Campaign Optimization Series demand generation email marketing event marketing sales and marketing alignment
The Top 9 Takeaways From The 2023 Campaign Optimization Series

The Top 9 Takeaways From The 2023 Campaign Optimization Series

Last week, the 2023 edition of Demand Gen Report's Campaign Optimization Series — or as I like to call…

Industry News May 4
ABM Accountbased marketing Bombora intent data sales and marketing alignment
How Leveraging Intent Data Aligns Sales & Marketing

How Leveraging Intent Data Aligns Sales & Marketing

B2B brands often deploy many of the same marketing tactics as their B2C peers, but B2B faces more…

Demanding Views April 21
customer experience Forrester gotomarket strategies GTM sales and marketing alignment
3 Things That 2023 Will Demand Of B2B Marketers

3 Things That 2023 Will Demand Of B2B Marketers

As we turned the page on 2022 and entered 2023, it's clear that B2B leaders are bracing for…

Demanding Views February 10
ABM intent signals MRP MRP Prelytix sales and marketing alignment ServiceNow
ServiceNow Increased Sales-Created Pipeline By 3X

ServiceNow Increased Sales-Created Pipeline By 3X

ServiceNow is a cloud computing platform designed to help companies manage digital workflows. The company's goal was to…

Case Studies May 18
ABM customer experience demand generation Forrester Insights Revenue Marketing sales and marketing alignment Sales Enablement
Top Quotes From Forrester's B2B Summit

Top Quotes From Forrester’s B2B Summit

At an event that features a high level of analysts and researchers, such as Forrester's B2B Summit, these…

Blog May 11
alignment collaboration data Data management Insights insights and analytics Outreach Revenue operations revops sales and marketing alignment Sales Enablement Smarter GTM
Refining RevOps Models To Gain Better Customer Insights & Promote Collaboration

Refining RevOps Models To Gain Better Customer Insights & Promote Collaboration

The days of revenue operations' (RevOps) growing pains are almost in the past, as research predicts that 75%…

Industry News January 19
b2bsmx Channel Marketing partner marketing partner strategies sales and marketing alignment
Channel Leaders Offer Insights Into Partner Sales & Marketing Alignment Strategies At #B2BSMX

Channel Leaders Offer Insights Into Partner Sales & Marketing Alignment Strategies At #B2BSMX

When channel marketers logged off from the B2B Sales & Marketing Exchange (B2BSMX) online experience last month, they…

Industry News November 4
ABM alignment buyer experience MRP sales and marketing sales and marketing alignment
Sales & Marketing Collaboration: ‘Alignment’ Isn’t The Right Goal For Optimal Buyer Experience

Sales & Marketing Collaboration: ‘Alignment’ Isn’t The Right Goal For Optimal Buyer Experience

It's no secret, B2B marketers need to work with their sales brethren to target the right prospects and…

Demanding Views April 27
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series