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DemandGen Report To Share Content Preference Survey Results At Upcoming Content2Conversion Conference


Today's B2B marketplace includes a host of new channels, offers and insights.  A new breed of empowered B2B buyers has significantly changed the marketing landscape. At the same time, however, executives have less free time than ever -- yet they are inundated with a growing list of responsibilities and decisions.

Given these shifts, marketers are challenged to create compelling content that reaches beyond their customary, product-focused comfort zones. The content they create must focus more on fostering thought leadership that can serve as a nurturing tool. They must create content with enough value to catch the attention of busy, distracted decision-makers.

DemandBase Adds D-U-N-S Support To B2B Web Analytics Solution


DemandbaselogoDemandBase
, a provider of on-demand B2B marketing software, today announced support for Dun & Bradstreet D-U-N-S numbers. DemandBase will add the new capabilities to its existing Real-Time Identification Service solution.

DemandBase gives B2B marketers the ability to identify and analyze incoming web traffic based on more than 40 business attributes, including company name, size, location, annual revenue, and industry type. Marketers can use this information to segment incoming traffic, tailor content marketing to specific audiences, generate more accurate analytics, and capture lead-generation data without the use cookies. The Real-Time Identification Service can also be integrated with a number of leading marketing automation, CRM and analytics platforms.

From Content To Customer: 6 Tools for Turning Content Consumers into Customers


By Jesse Noyes, Corporate Reporter, Eloqua

Maybe no one needs to sell you on content marketing.Jesse_Noyes

You’ve got some guidance on how to map content to the buyer’s journey. But perhaps you’re still wondering what tools can help make the path smoother.

From blogging to email, there are so many touches in the journey from someone first finding your content to becoming a customer that it can feel overwhelming. These 6 technologies can make delivering, optimizing and measuring your content easier.

DemandGen Report To Host B2B Content2Conversion Event This April In New York City


C2C_twitter_logoProgressive B2B organizations have realized that the traditional approach to marketing products and services requires a ramp-up in value-add and buyer insight.

As content marketing becomes an increasingly critical tool for B2B companies, DemandGen Report (DGR) has announced the launch and preliminary agenda for the first annual Content2Conversion Conference, to be held Tuesday, April 24th at the Times Center in Manhattan.

Conference sessions will cater to a growing need for progressive marketing — centered on using thought leadership as a connecting point for solution providers to effectively engage with prospective buyers.

3 Key Tactics To Maximize Your B2B Social Media Campaigns


PeterGhalismallBy Peter Ghali, Senior Product Manager, iContact

With 800 million people using Facebook and hundreds of millions logging on to LinkedIn and Twitter, marketers are increasingly looking to reach their customers and prospects through these social media platforms.

But social media marketing isn’t without its challenges. According to a recent survey by iContact, a provider of social media and email marketing solutions, many businesses don’t have time for social media and can’t measure its impact.

Inbound Marketing and Marketing Automation Make a Great Team

greg-headBy Greg Head, CMO, Infusionsoft

Inbound marketing attracts traffic with great content that gets found, educates and is worthy of spreading. Marketing automation continues the conversation with subscribers, prospects and customers, primarily through email marketing. 

Sounds simple, right? Not if you are keeping up with industry discussions.

Adding ‘Gamification’ To Content Collateral: Strategies Shared at Custom Media Day 2011

With content marketing emerging as a key part of demand generation programs and strategy, marketers are challenged to develop a deeper understanding of how to effectively engage prospects and encourage content sharing.


Given the popularity of Farmville-type gaming, and the increasingly critical need to create more interactive BtoB brand experiences, “gamification” has become a hot topic of discussion to drive engagement and quality leads. During Custom Media Day, hosted by the Custom Content Council and Content Marketing Institute July 27 in New York City, the sessions focused on extending the life of your content collateral. Chris Sullivan, Regional VP of Sales at gaming platform provider Bunchball, shared key insights into how gamification is helping brands integrate game dynamics into their web sites, services, community, content or campaigns to drive participation.

Marketers Advised To Leverage A Content Mapping Strategy

As BtoB marketers are tasked with making messaging more relevant at every phase of the buying cycle, content marketing has emerged as a key component of the sales and marketing process.

In a webinar last week titled, “Content Mapping: Where to Start, What You Need and How it Works,” a panel of industry experts offered strategies to effectively leverage a content mapping strategy as a supplemental approach to BtoB marketing.

“Influences are now throughout the Internet and our prospects are engaging with them and not necessarily with your messaging, which is where content marketing comes into pay,” said Scott Mersy, VP Marketing, Genius.com.

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