#B2BMX Best of #B2BMX BMC Software brand strategy Content4Demand GumGum interactive content Marketing Interactions PathFactory personalization Pragmatic Institute Retail Touchpoints revops Tegrita
It's in the name: The Best of B2BMX (#BOB2BMX) event series highlighted the best sessions from Demand Gen…
Industry News
September 30
Adobe buyer journey consumerization Forrester Forrester Research marketo PathFactory
In 2010, Forrester declared the next 20 years to be the “Age of the Customer.” We're only halfway…
Demanding Views
October 9
ABM ABM Leadership Alliance Accountbased marketing alignment Bizzabo content marketing COVID19 Engagio ITSma LeanData ON24 PathFactory personalization PFL SalesLoft
With many businesses pivoting marketing strategies and canceling events due to the current COVID-19 outbreak, maintaining an ABM…
Industry News
April 15
content activiation content marketng COO Helen Baptist PathFactory
PathFactory, a content insights and activation platform, appointed Helen Baptist as its Chief Operating Officer. She will lead…
Industry News
July 29
#bii19 BII buyer insights buyer intelligence Content4Demand Conversica Demandbase Drift Engagio ON24 PathFactory PureB2B Seismic Triblio VanillaSoft Vidyard
As buyers continue to expect more relevant, contextual engagement earlier on in the buying journey from vendors, B2B…
Industry News
July 24
Aptara CEO Dev Ganesan Fishbowl Inc ItemMaster PathFactory
PathFactory, a B2B content insights and activation platform, announced Dev Ganesan will be leading the company as its…
Industry News
July 10
ABM account based marketing Demandbase DiscoverOrg Drift Ecosystem Folloze marketo Oracle Pardot PathFactory Peter Isaacson salesforce SAP Sigstr Uberflip
Demandbase has launched the Demandbase ABM Ecosystem, which is designed to expand ABM from single-vendor solutions to include…
Industry News
May 8
Campaign Optimization Series Content4Demand COS COS19 Demandbase Fyre Festival New Relic, Inc ON24 PathFactory Sendoso SurveyMonkey Uberflip Vidyard
This year's Campaign Optimization Series included nearly a dozen sessions jam packed into one week and filled with tactical takeaways…
Blog
May 8
Buyer Enablement content recommendations Nick Edouard PathFactory Website personalization
PathFactory, a content insights and activation platform, unveiled new tools designed to help B2B businesses reduce the friction…
Industry News
May 6
Ardath Albee B2BDE19RC content marketing Elle Woulfe engagement Heinz Marketing Lauren Mead Marketing Interactions Matt Heinz ON24 panels PathFactory StartSomething Creative Business Solutions timetrade Tina Dietz webinars
Webinars continue to be a staple in many B2B demand gen strategies, with studies show that webinars are…
Industry News
May 1
B2BDE19RC buyer journey Campaign Optimization Series content marketing Content4Demand Conversica COS COS19 Customer Advocacy Demandbase DiscoverOrg Gordian New Relic, Inc ON24 PathFactory Sendoso SurveyMonkey Trifacta Uberflip Vidyard
There is a recurring question that arises when assessing B2B campaigns and demand gen initiatives: what's working? Progressive B2B organizations…
Industry News
April 29
buyer insights content consumption content marketing Content Strategies Path Analytics PathFactory PathFactory for Sales Sales Enablement
PathFactory aims to remove friction for the B2B buyer by enabling them to easily connect with the right…
Solution Spotlight
April 1