B2B marketers are buying into the growing trend of data-driven marketing, investing in tools and workforce to leverage large data sets and enhance a variety of aspects within their marketing initiatives. In addition, the continuing evolution of marketing technology has put B2B marketers in a position to enhance efficiency, productivity and overall performance through the help of tools such as predictive analytics and marketing automation.
The top articles from Demand Gen Report in 2015 covered a variety of topics that continue to generate buzz in the B2B landscape, including account-based marketing, marketing and sales alignment, predictive tools, data analytics and content marketing initiatives.
Here is a month-by-month look at the trends that captured the attention of B2B marketers in 2015.
