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Marketo Debuts New Platform Architecture, New Products At Annual Summit

“Tomorrow’s Marketer” was the theme of this year’s Marketo Marketing Nation Summit in Las Vegas, and it was the prevailing theme of the series of product announcements made by the cloud-based marketing automation platform, as well. The announcements all focused on putting the marketer at the center of their organization as a connector between sales, customer service, IT and the C-suite, and each announcement involved the use of data to deliver personalized experiences for customers.

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