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Augmented And Virtual Reality: The Latest Engagement Drivers In B2B Marketing

As digital marketing continues to evolve and change, the need to engage customers in unique ways becomes even more vital. While new tools and technology emerge seemingly every day, two trends are commanding the B2B world’s attention: augmented and virtual reality (AR and VR). In fact, according to a report from Statista, the economic impact of AR and VR is forecast to amount to $29.5 billion in 2020.

Showpad Acquires LearnCore

Showpad, a sales enablement platform, has acquired LearnCore, a sales training and video coaching software, for $50 million.

LearnCore is designed to provide salespeople with the training and coaching necessary to lead informed discussions with potential buyers. With the addition of LearnCore, Showpad aims to create a fully-integrated sales platform that can enhance sales engagement and sales readiness, as well as optimize content and content recommendations through data analytics and artificial intelligence.

Together, the companies will serve more than 360 companies around the world. LearnCore customers include Box, CDW and Informatica.

"We're excited to welcome LearnCore into the Showpad family,” said Pieterjan Bouten, CEO of ShowPad, in a statement to Demand Gen Report. “Ultimately, this move enables us to provide our customers with a holistic platform that encompasses sales content, engagement and readiness. It's a great time to be in the sales enablement space, and we're excited to drive the industry forward with this acquisition."

Experts Weigh In On Seismic Acquisition Of SAVO Group

Noticed a lot of company mergers and acquisitions these days? Well the good news is you’re not alone and there’s no need to get your glasses checked. The trend of B2B company mergers and acquisitions has remained steadfast in the early months of 2018 and no, this isn’t fake news.

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