Latest In: buyer journey

buyer journey buying experience content marketing intent data lead generation NetLine Sales Enablement
NetLine Launches Buyer-Level Intent Platform, Intentive

NetLine Launches Buyer-Level Intent Platform, Intentive

NetLine, a content marketing and lead generation company, launched INTENTIVE, which the company claims is the only buyer-level…

Industry News June 5
buyer journey buyer persona McKinsey multichannel omnichannel research Sales Enablement
New McKinsey Research: The Top Three Channels B2B Buyers Prefer

New McKinsey Research: The Top Three Channels B2B Buyers Prefer

Today's B2B buyers are more demanding than ever before — between their preferences for independence and highly relevant…

Industry News June 22
ABM buyer journey digital experience Hubspot ON24
ON24 Announces New Innovations Across Its Entire Platform & HubSpot Integration

ON24 Announces New Innovations Across Its Entire Platform & HubSpot Integration

ON24, a digital experience platform, announced its latest product innovations, which include new ways to deliver more engagement,…

Industry News May 13
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Allbound buyer journey engagement marketing automation partner marketing revenue
Allbound Partner Journey Automation Aims To Encourage Partner Action

Allbound Partner Journey Automation Aims To Encourage Partner Action

The Partner Journey Automation solution from Allbound, a partner relationship management (PRM) software provider, is designed to help…

Solution Spotlight May 10
Adobe buyer journey consumerization Forrester Forrester Research marketo PathFactory
The Buyer Experience Wave Is Coming… Are You Ready To Meet It?

The Buyer Experience Wave Is Coming… Are You Ready To Meet It?

In 2010, Forrester declared the next 20 years to be the “Age of the Customer.” We're only halfway…

Demanding Views October 9
acton buyer journey Channel Marketing marketing automation product lifecycle
Act-On Unveils New Automated Journey Builder Tool

Act-On Unveils New Automated Journey Builder Tool

Act-On Software, a growth marketing platform, has launched an Automated Journey Builder solution, a visual and flexible UX…

Industry News October 1
buyer journey customer experience Demanding Views virtual events
Generating The Spark For Memorable Virtual Experiences

Generating The Spark For Memorable Virtual Experiences

Now more than ever, marketers are competing for customers' attention. With many professionals working from home, not only…

Demanding Views August 6
buyer journey COVID19 Demanding Views Marketing
Examining The Post-COVID Buyer’s Journey

Examining The Post-COVID Buyer’s Journey

We are months into the COVID-19 lockdowns. That means it's been a full quarter, from mid-March to mid-June.…

Demanding Views June 29
1:1 ABM programs buyer journey CRM Smart Pages Triblio
Triblio Launches Smart Pages, Aims To Help Marketers Scale 1:1 ABM Campaigns

Triblio Launches Smart Pages, Aims To Help Marketers Scale 1:1 ABM Campaigns

Triblio Smart Pages is designed to allow B2B marketers to scale 1:1 ABM programs to thousands of accounts.…

Solution Spotlight December 10
B2BDE19RC Blackbaud buyer journey content marketing content planning Content4Demand customer experience customer journey Medtronic NASDAQ ON24 Sales Enablement Snowflake Strategy & Planning Series Uberflip webinars
#SPS19: Tackling Your 2020 Content Plan With The Customer In Mind

#SPS19: Tackling Your 2020 Content Plan With The Customer In Mind

Having a well-thought-out content plan for the New Year is essential to delivering a top-notch buyer and customer…

Industry News November 14
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Source: Olono

InsightSquared Acquires Olono

InsightSquared, an AI-powered revenue intelligence platform, has agreed to acquire Olono, a guided-selling solution for B2B sales teams,…

Industry News October 4
B2BDE19RC buyer journey Campaign Optimization Series content marketing Content4Demand Conversica COS COS19 Customer Advocacy Demandbase DiscoverOrg Gordian New Relic, Inc ON24 PathFactory Sendoso SurveyMonkey Trifacta Uberflip Vidyard
Multichannel Content Strategies, Customer Advocacy & Frictionless Buyer Journeys Take Center Stage At #COS19

Multichannel Content Strategies, Customer Advocacy & Frictionless Buyer Journeys Take Center Stage At #COS19

There is a recurring question that arises when assessing B2B campaigns and demand gen initiatives: what's working? Progressive B2B organizations…

Industry News April 29
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