Industry Insights

Why Marketing & IT Alignment Is Mission Critical For Success

As technology advances and strategies mature, Gartner research found that marketing teams are starting to find themselves slightly out of their league and turning to IT teams for help. However, IT is finding itself at a disadvantage to assist due to the deep organizational silos that keep the two departments…

January 10, 2023
Written by Kelly Lindenau

How B2B Organizations Can Prevent The Disruption Of Long-Term Growth Amidst Economic Uncertainty

The global economic outlook is bleak — in a survey conducted by the World Economic Forum, seven out of 10 economists believe a recession is at least somewhat likely. With that in mind, many organizations are shifting budgets and coming under increased pressure to defend their spending in anticipation of…

January 3, 2023
Written by Kelly Lindenau

Experiment, Invest & Refine GTM: How To Maximize Sales Productivity

Arguably, sales teams are the most affected by the economic downturn. With budgets tightening across the board, it’s becoming harder to close those all-too-important deals. However, sales reps are just down — not out. A recent planning guide released by Forrester indicates several ways in which sales leaders can re-energize…

December 14, 2022
Written by Demand Gen Report Team

The Future Of Event Planning & Beyond: What’s In Store For 2023

If the last few years of disruption caused by the pandemic taught event leaders anything, it’s that the future is certainly uncertain. The marketing industry faced major turmoil when events shifted from in-person to virtual and now back to in-person and hybrid.

November 9, 2022
Written by Christina Cargulia

A Tale Of 2 Storytelling Strategies: How B2B Can Wield Content & Brand Storytelling

We’ve all been there: Trapped in a seemingly endless conversation with someone who jumps around between present and past to dredge up some miniscule detail they accidentally left out. With such little tolerance for poor storytelling in our personal lives, that impatience is only magnified in the professional arena.

November 3, 2022
Written by Kelly Lindenau

Salesforce Research: 87% Of Marketers Say Their Work Provides Increasing Value

As 91% of CMOs believe they must continually innovate to remain competitive, Salesforce’s eighth annual “State Of Marketing Report” uncovered that the onus of that innovation falls on the shoulder of marketers. But despite the heavier workload, marketers are hopeful — 87% said their work provides greater value now than…

November 2, 2022
Written by Kelly Lindenau

Meet Enableship: A New Coalition Set On Diversifying The Growing Sales Enablement Space

Enablement roles have increased 200% in the past two years — but the majority typically aren’t accessible to most under-represented individuals. To help address that gap in the marketplace, the Sales Enablement Society partnered with SV Academy, Seismic, Outreach and Introhive to launch a flagship DE&I program, Enableship.

September 7, 2022
Written by Kelly Lindenau