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Industry Insights

This section highlights the latest trends and tactics gaining traction among B2B marketers, provided with key insights and commentary from reputable thought leaders.

Leading Execs At Oracle’s Modern Marketing Experience Event Share Perspectives On “The Power Of Insight”

One of the key themes at Oracle’s Modern Marketing Experience event taking place in Las Vegas this week is around data-driven marketing and the power of insight to know every customer. To gain further insight into how the “power of insight” is impacting today’s B2B marketing campaigns, I reached out to several speakers and sponsors at the event to ask them to share their perspective. As you’ll see, many pointed…

AI Takes Center Stage At Marketing Innovation Summit

Photo Courtesy Of Lillian Bui Account-based marketing (ABM) that is combined with artificial intelligence (AI) and machine learning is fast becoming the next technology game-changer for B2B marketers. But experts caution marketers should not think of it as “The Holy Grail.” Examples and predictions about the power of ABM and AI…

Dun & Bradstreet CMO Shares Sales Acceleration, Data Insights

Data giant Dun & Bradstreet this week announced the launch of D&B Hoovers, a solution that enables sales and marketing teams to align around the same connected, dynamic data and analytics to make their efforts more impactful and help them close deals quicker, according to the company’s CMO Rishi Dave.…
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