Left Brain DGA Acquires Marketing Technology Practice of Raab Associates, Appoints David Raab VP Program Optimization

Published: February 15, 2012

Raab is regarded as one of the top analysts/consultants in the marketing technology space, based on his work helping marketers to select and deploy marketing automation systems.

Malcolm Friedberg, Principal of Left Brain DGA, pointed out that Raab will add valuable experience and skills to the company’s growing list of enterprise clients.  “David Raab is the industry’s foremost expert on analytics, and he will bring tremendous knowledge to Left Brain DGA’s clients,” noted Friedberg.

In addition to the technology consulting practice run by Raab, the firm also publishes the  B2B Marketing Automation Vendor Selection Tool (VEST) Report, a resource designed to help marketers purchase the right marketing automation system for their needs.

“I’ve long known and admired Left Brain DGA as leaders in advancing the frontiers of demand generation practice,” Raab told DemandGen Report. 
“I’m looking forward to working with Left Brain and its clients to further extend and deepen the quality of their client marketing programs.”

Get the latest B2B Marketing News & Trends delivered directly to your inbox!

Left Brain DGA works with a variety of B2B customers, including Lenovo, Experian, Intuit, Motorola, Dell and Neustar.

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series