Kabbage To Acquire Radius Intelligence
Kabbage, a financial technology company for small businesses, has agreed to acquire Radius Intelligence, a small-business customer data…
Industry News September 10
Latest In: David Raab
B2B Data Technology Expands To Meet Real-Time Buyer Needs
B2B marketers need accurate data to better target and engage prospective customers—in real-time. To meet these demands, database…
Industry News February 15
Study: Customer Data Platforms Expected To Exceed $1B In Revenue By 2019
New research from the CDP Institute shows that the customer data platform (CDP) industry is expected to exceed…
Industry News January 19
Raab Associates Debuts Institute For Customer Data Platforms
Raab Associates Inc., a marketing technology consulting company, has debuted the Customer Data Platform Institute, which will offer…
Industry News October 31
Will Machines Replace Marketers?
Anyone who has chatted with me in recent months knows that I’ve added the impending domination of humans…
Demanding Views June 23
Raab Report: B2B Marketing Automation To Reach $1.2B In 2014
Revenues for B2B marketing automation systems will grow 60% to reach $1.2 billion in 2014, according to Raab…
Industry News February 20
Marketo Acquires Insightera To Boost Personalization And Predictive Analytics Capabilities
Marketo has announced an agreement to acquire Insightera, a real-time web site and mobile app personalization platform, a…
Industry News December 12
Marketers Eye Predictive Models In Next Generation Of Lead Scoring
Lead scoring is more widely adopted than it was even just a year ago and many B2B marketers…
Industry News November 6
Marketers Looking To Combat More Aggressive Email Filters
While the reports of the death of email have been greatly exaggerated, marketing emails are in danger of…
Industry News September 18
Marketing Automation To Hit $750M In Revenues, VEST Report Predicts
Revenues for B2B marketing automation systems will grow 50% to reach $750 million in 2013, according to Raab…
Industry News August 28
Meet Your Next New System: The Customer Data Platform
By David M. Raab, Principal, Raab Associates My previous column described a trend toward predictive modeling systems in…
Demanding Views April 30
Vendors Combine Data And Databases With Predictive Analytics To Simplify Deployment
By David M. Raab, Principal, Raab Associates Predictive analytics has always seemed like a great tool for business…
Demanding Views April 9
Resources
Events & Webinars
The State Of Demand Gen
September 25, 2024
Striking The Right Balance Between Demand Gen & ABM
September 18, 2024
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
