Latest In: Acquisition

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2X Acquires Knownwell Businessman and businesswoman shaking hands in a professional setting symbolizing a successful deal, partnership, or job interview.

2X Acquires Knownwell to Build the First GTM Human-Agentic Services Company

Key Takeaways 2X’s acquisition of Knownwell positions the company as a human-agentic GTM services provider by combining AI…

News Brief June 11
Acquisition adtech AI agents clean rooms data collaboration identity resolution interoperability LiveRamp MarTech Publicis
Publicis acquires LiveRamp Publicis signage, logo on the facade, branch of French multinational advertising and public relations company. WARSAW, POLAND AUGUST 18, 2021

Publicis Acquires LiveRamp to Build Smarter AI Agents

Key Takeaways: Publicis is acquiring LiveRamp for $2.2 billion to strengthen its data collaboration, identity, and AI capabilities…

News Brief June 8
Acquisition advertising advertising platform Banzai merger NASDAQ video engagement
Banzai Gears Up To Go Public; Acquires Hyros For $110M

Banzai Gears Up To Go Public; Acquires Hyros For $110M

Banzai, an end-to-end video engagement platform, and 7GC & Co. Holdings Inc. (VII), a publicly-traded special purpose acquisition company,…

Financial News December 13
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B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page

Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…

Blog May 11
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Demand Science Acquires AI Content Creation & Aggregation Platform Finity SA; Opens European HQ

Demand Science Acquires AI Content Creation & Aggregation Platform Finity SA; Opens European HQ

Demand Science, a global revenue intelligence platform, opened its European headquarters in London and acquired Finity SA, an…

Industry News February 9
Acquisition announcement campaign AutoKlose Behind the Marketing Cadence email marketing campaigns ROI VanillaSoft
VanillaSoft CRO Sheds Light On Company's Autoklose Acquisition & Announcement Campaign

VanillaSoft CRO Sheds Light On Company’s Autoklose Acquisition & Announcement Campaign

Welcome to my blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the…

Blog December 8
ABM Accountbased marketing Acquisition Demandbase demandbase one Engagio personalizaton target accounts
Demandbase Debuts New ABM Platform Following Engagio Acquisition

Demandbase Debuts New ABM Platform Following Engagio Acquisition

ABM platform Demandbase has launched its newest solution Demandbase One, designed to help B2B revenue teams prioritize and…

Industry News November 12
ABM ABM platform accountbased engagement Accountbased marketing Acquisition Demandbase Engagio
Exclusive Q&A: Demandbase Acquires Engagio, Accelerating The Development Of ABM Category

Exclusive Q&A: Demandbase Acquires Engagio, Accelerating The Development Of ABM Category

ABM platform Demandbase has acquired Engagio, a B2B account-based engagement platform, to combine forces within the ABM ecosystem…

Industry News June 16
Acquisition bluejeans network Verizon Business video conferencing virtual events
Verizon Acquires Video Conferencing Platform BlueJeans Network

Verizon Acquires Video Conferencing Platform BlueJeans Network

Verizon Business has entered into a definitive agreement to acquire the cloud-based video conferencing and events platform BlueJeans…

Industry News April 19
Acquisition Affinity nudgeai relationship intelligence revenue intelligence
Affinity Acquires Revenue Intelligence Platform Nudge.ai

Affinity Acquires Revenue Intelligence Platform Nudge.ai

Relationship intelligence platform provider Affinity acquired Nudge.ai, a revenue intelligence platform designed to build relationships and grow sales. The…

Industry News March 11
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Salesforce Seeks To Further Marketing Ties With The CMO Club Acquisition

Salesforce Seeks To Further Marketing Ties With The CMO Club Acquisition

In a move designed to strengthen its commitment to serving the marketing sector, Salesforce acquired The CMO Club,…

Industry News March 6
Acquisition Bryan Wade mergers and acquisitions Sigstr Terminus Tim Kopp
C-Level Perspectives: Terminus, Sigstr CEOs Discuss Recent Acquisition

C-Level Perspectives: Terminus, Sigstr CEOs Discuss Recent Acquisition

Terminus acquired Sigstr, bringing together two teams that are making great strides in the ABM marketplace. Tim Kopp,…

Blog December 18
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