Latest In: Acquisition

Acquisition Atlanta b2b agency branding go to market strategy growth marketing integrated marketing Modo Modo Sales Enablement Yes&
Yes& Acquires Modo Modo Adobe

Yes& Acquires Modo Modo, Expanding B2B Marketing Presence

Key Takeaways Yes&’s acquisition of Modo Modo expands its B2B marketing capabilities in branding, omnichannel media, sales enablement…

News Brief July 9
Acquisition Agentforce AI AI agents artificial intelligence automation customer service Customer Support enterprise AI Fin salesforce service technology
Salesforce Acquires Fin New York, USA November 23, 2025: High above a glass building near Bryant Park, the “salesforce” rooftop sign towers over New York City, symbolizing tech innovation within the iconic urban skyline.

Salesforce to Acquire Fin to Boost AI Capabilities

Key Takeaways Salesforce is acquiring Fin for about $3.6 billion to strengthen its AI-powered customer service capabilities and…

News Brief June 23
2X Acquisition agentic AI B2B marketing commercial intelligence customer success go to market strategy GTM Knownwell Revenue operations
2X Acquires Knownwell Businessman and businesswoman shaking hands in a professional setting symbolizing a successful deal, partnership, or job interview.

2X Acquires Knownwell to Build the First GTM Human-Agentic Services Company

Key Takeaways 2X’s acquisition of Knownwell positions the company as a human-agentic GTM services provider by combining AI…

News Brief June 11
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
AdRoll AI-Native GTM B2B marketing B2BMX Summer Camp 2026 campaign optimization connected advertising conversational AI demand generation Hans Fischmann marketing orchestration
5

AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…

Blog June 22
Acquisition advertising advertising platform Banzai merger NASDAQ video engagement
Banzai Gears Up To Go Public; Acquires Hyros For $110M

Banzai Gears Up To Go Public; Acquires Hyros For $110M

Banzai, an end-to-end video engagement platform, and 7GC & Co. Holdings Inc. (VII), a publicly-traded special purpose acquisition company,…

Financial News December 13
Acquisition advertising week B2B Marketing Exchange Emerald Emerald Expositions
Emerald Acquires Advertising Week

Emerald Acquires Advertising Week

Emerald Holding Inc., a leading B2B event and parent company of Demand Gen Report (DGR), has completed the…

Industry News June 28
Acquisition AI automation content creation Demand Science pipeline generation
Demand Science Acquires AI Content Creation & Aggregation Platform Finity SA; Opens European HQ

Demand Science Acquires AI Content Creation & Aggregation Platform Finity SA; Opens European HQ

Demand Science, a global revenue intelligence platform, opened its European headquarters in London and acquired Finity SA, an…

Industry News February 9
Acquisition announcement campaign AutoKlose Behind the Marketing Cadence email marketing campaigns ROI VanillaSoft
VanillaSoft CRO Sheds Light On Company's Autoklose Acquisition & Announcement Campaign

VanillaSoft CRO Sheds Light On Company’s Autoklose Acquisition & Announcement Campaign

Welcome to my blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the…

Blog December 8
ABM Accountbased marketing Acquisition Demandbase demandbase one Engagio personalizaton target accounts
Demandbase Debuts New ABM Platform Following Engagio Acquisition

Demandbase Debuts New ABM Platform Following Engagio Acquisition

ABM platform Demandbase has launched its newest solution Demandbase One, designed to help B2B revenue teams prioritize and…

Industry News November 12
ABM ABM platform accountbased engagement Accountbased marketing Acquisition Demandbase Engagio
Exclusive Q&A: Demandbase Acquires Engagio, Accelerating The Development Of ABM Category

Exclusive Q&A: Demandbase Acquires Engagio, Accelerating The Development Of ABM Category

ABM platform Demandbase has acquired Engagio, a B2B account-based engagement platform, to combine forces within the ABM ecosystem…

Industry News June 16
Acquisition bluejeans network Verizon Business video conferencing virtual events
Verizon Acquires Video Conferencing Platform BlueJeans Network

Verizon Acquires Video Conferencing Platform BlueJeans Network

Verizon Business has entered into a definitive agreement to acquire the cloud-based video conferencing and events platform BlueJeans…

Industry News April 19
Acquisition Affinity nudgeai relationship intelligence revenue intelligence
Affinity Acquires Revenue Intelligence Platform Nudge.ai

Affinity Acquires Revenue Intelligence Platform Nudge.ai

Relationship intelligence platform provider Affinity acquired Nudge.ai, a revenue intelligence platform designed to build relationships and grow sales. The…

Industry News March 11
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series