Latest In: Raab Associates

Customer Data Platform Institute David Raab Raab Associates
Raab Associates Debuts Institute For Customer Data Platforms

Raab Associates Debuts Institute For Customer Data Platforms

Raab Associates Inc., a marketing technology consulting company, has debuted the Customer Data Platform Institute, which will offer…

Industry News October 31
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Industry Experts Weigh In On Microsoft's LinkedIn Acquisition

Industry Experts Weigh In On Microsoft’s LinkedIn Acquisition

With Microsoft spending a whopping $26.2 billion to purchase LinkedIn, the company is positioning itself with the likes…

Blog July 6
artificial intelligence David Raab marketing technology Raab Associates
Will Machines Replace Marketers?

Will Machines Replace Marketers?

Anyone who has chatted with me in recent months knows that I’ve added the impending domination of humans…

Demanding Views June 23
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David M. Raab Founder and CEO of B2B Fusion Group Jon Russo Oracle Eloqua Marketing Cloud Principal Raab Associates Solutions Architect at DemandGen International Tom Svec Winter 2014
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Oracle Marketing Cloud Upgrade Boosts Targeting And Segmentation

More powerful targeting and segmentation capabilities, robust dashboards and a wizard for building email campaigns are some of…

Industry News March 7
B2B marketing automation 1.2 billion industry. David Raab Raab Associates VEST report
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Raab Report: B2B Marketing Automation To Reach $1.2B In 2014

Revenues for B2B marketing automation systems will grow 60% to reach $1.2 billion in 2014, according to Raab…

Industry News February 20
By David M. Raab CallidusCloud freemium LeadRocket/Genius LoopFuse Principal Raab Associates SalesFUSION
David Raab

Can A “Freemium” Strategy Work For B2B Marketing Automation Vendors?

By David M. Raab, Principal, Raab Associates There have been two recent acquisition announcements in the B2B marketing automation…

Demanding Views February 11
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Marketo Insighera

Marketo Acquires Insightera To Boost Personalization And Predictive Analytics Capabilities

Marketo has announced an agreement to acquire Insightera, a real-time web site and mobile app personalization platform, a…

Industry News December 12
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Dreamforce Roundup: Revamped Marketing Cloud, Mobile And Predictive Analytics

At Dreamforce, Salesforce debuted its revamped marketing hub — now dubbed Salesforce ExactTarget Marketing Cloud — as part…

Industry News November 26
David Raab email marketing exacttarget Gmail Gmail Tabs Howard Sewell Infusionsoft Mailstrom marketing automation Outlook Promotions inbox Raab Associates ReturnPath spam filters Spear Marketing Swizzle The Pedowitz Group
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Marketers Looking To Combat More Aggressive Email Filters

While the reports of the death of email have been greatly exaggerated, marketing emails are in danger of…

Industry News September 18
$2.5 billion deal Acquisition Adam Needles Cari Baldwin Chief Strategy Officer and Principal at ANNUITAS CRM David Lewis David M. Raab Eloqua exacttarget Founder and CEO of DemandGen International marketing automation Oracle Partner and Founder of BlueBird Strategies Principal Raab Associates sales automation salesforce

The Mega-Deal: The End Of The Road For Stand-Alone Marketing Automation?

Will's acquisition of ExactTarget fuel interest in marketing automation, or does it mean that the marketing automation…

Industry News June 6
David Raab Predictive Analytics Raab Associates
David Raab

Meet Your Next New System: The Customer Data Platform

By David M. Raab, Principal, Raab Associates My previous column described a trend toward predictive modeling systems in…

Demanding Views April 30
Acquisition David M. Raab Demand Gen Report Eloqua Goldan Sachs Group Inc IPO marketo Marketo IPO Oracl Raab Associates redit Suisse AG Reuters
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Marketo Announces IPO Plans

Marketo confirmed today that it plans to conduct an initial public offering. Industry sources expect the IPO to…

Industry News February 26
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