Raab Associates Debuts Institute For Customer Data Platforms
Raab Associates Inc., a marketing technology consulting company, has debuted the Customer Data Platform Institute, which will offer…
Industry News October 31
Latest In: Raab Associates
Industry Experts Weigh In On Microsoft’s LinkedIn Acquisition
With Microsoft spending a whopping $26.2 billion to purchase LinkedIn, the company is positioning itself with the likes…
Blog July 6
Will Machines Replace Marketers?
Anyone who has chatted with me in recent months knows that I’ve added the impending domination of humans…
Demanding Views June 23
Oracle Marketing Cloud Upgrade Boosts Targeting And Segmentation
More powerful targeting and segmentation capabilities, robust dashboards and a wizard for building email campaigns are some of…
Industry News March 7
Raab Report: B2B Marketing Automation To Reach $1.2B In 2014
Revenues for B2B marketing automation systems will grow 60% to reach $1.2 billion in 2014, according to Raab…
Industry News February 20
Can A “Freemium” Strategy Work For B2B Marketing Automation Vendors?
By David M. Raab, Principal, Raab Associates There have been two recent acquisition announcements in the B2B marketing automation…
Demanding Views February 11
Marketo Acquires Insightera To Boost Personalization And Predictive Analytics Capabilities
Marketo has announced an agreement to acquire Insightera, a real-time web site and mobile app personalization platform, a…
Industry News December 12
Dreamforce Roundup: Revamped Marketing Cloud, Mobile And Predictive Analytics
At Dreamforce, Salesforce debuted its revamped marketing hub — now dubbed Salesforce ExactTarget Marketing Cloud — as part…
Industry News November 26
Marketers Looking To Combat More Aggressive Email Filters
While the reports of the death of email have been greatly exaggerated, marketing emails are in danger of…
Industry News September 18
The Salesforce.com-ExactTarget Mega-Deal: The End Of The Road For Stand-Alone Marketing Automation?
Will Salesforce.com's acquisition of ExactTarget fuel interest in marketing automation, or does it mean that the marketing automation…
Industry News June 6
Meet Your Next New System: The Customer Data Platform
By David M. Raab, Principal, Raab Associates My previous column described a trend toward predictive modeling systems in…
Demanding Views April 30
Marketo Announces IPO Plans
Marketo confirmed today that it plans to conduct an initial public offering. Industry sources expect the IPO to…
Industry News February 26
Resources
Events & Webinars
Striking The Right Balance Between Demand Gen & ABM
September 18, 2024
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
