Act-On Software unveiled Act-On for Enterprise, a platform designed to meet the needs of larger global marketing organizations. This represents a shift for Act-On, which had previously focused on solutions for the SMB market.
The enterprise software intends to offer users a mix of data portability and advanced lead scoring tools that can scale with users' global needs. The new offering also positions Act-On to meet the needs of its growing enterprise customer base, according to company officials.
Act-On Enterprise includes the following features:
- Multi-Dimensional Lead Scoring, which positions users to create more than one score based on different scoring needs, including varying scoring models based on products or services;
- Security Assertion Mark-Up Language (SAML) Integration, intended to simplify account access while offering continued data security; and
- Access to Data Studio, a data access and analytics tool that aims to help users visualize, select, configure and move data from Act-On to any business intelligence platform.
"Act-On is changing the status quo in enterprise marketing automation. We’ve taken the strengths that distinguish us in the SMB market – simplicity and usability, and added enterprise functionality and scalability," said Gal Josefsberg, VP of Product Management at Act-On Software. "Now, large enterprises can capitalize on ease of use and a streamlined implementation process, and as a result realize ROI quicker."