A/B testing Account Executives AEO AI agents Answer Engine Optimization attribution B2B marketing B2C Marketing buyer persona Call to Action channel program Click-Through Rate\ connected TV Content conversion rate Conversion Rate Optimization CRO CTA CTR CTV customer retention Customer Segmentation Customer Success Manager Data analytics database demand generation digital marketing Drip Nurture Campaign Email List Building enablement enterprise event marketing firmographic First-party Data funnel Generative Engine Optimization GEO go-to-market GTM Hub ICP ideal customer profile Inbound Marketing influencer marketing intent data Job-Qualified Lead JQL key performance indicators KPI landing page landing page optimization lead generation lead nurturing Lead scoring List Buy/List Purchase MAP marketing automation marketing automation platform Marketing Conversion Metrics Marketing Dashboard: marketing metrics marketing operations Marketing Person Marketing Segmentation marketing strategy Marketing Technology Stack MarOps MarTech MQL Multichannel Marketing Net Promoter Score NPS omnichannel OOH optimization Organic Social Out-of-home Advertising Outbound Marketing Paid Search Advertising Paid Social partner marketing Pay-per-click Advertising Performance/Growth Marketing personalization Pipeline Conversion Rates PPC Proof of Concept qualified lead Raw Leads return on investment revops ROI SaaS SAL Sales Accepted Lead Sales Development Representative Sales Enablement sales funnel sales pipeline SDR Search Engine Management search engine optimization SEM SEO Service Level Agreement Social media marketing Software as a Service target audience Technographic Urchin Tracking Module user experience UTM UX Vanity Reporting video marketing Web Form Webinar Whitepaper Syndication XML Sitemaps Yield Optimization Zero-party Data
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature
November 12
AI artificial intelligences enterprise intent signals Markaaz sales zoominfo ZoomInfo Copilot Workspace
ZoomInfo is partnering with Markaaz, to deliver a comprehensive, artificial intelligences (AI)-powered B2B data solution that unifies sales…
News Brief
November 10
2025 AI Adoption Enterprise & Growth-Stage Benchmarks Report artificial intelligence enterprise Georgian Partners Growth Stage NewtonX
As artificial intelligence (AI) becoming increasingly embedded across both R&D and GTM workflows, integration is varying significantly by…
News Brief
September 2
data enterprise jotform SaaS teams
Jotform, an online forms SaaS solution, released Jotform Teams, a shared workspace for forms and data. The platform…
Industry News
November 15
enterprise Features Livestorm video engagement virutal
Livestorm, a video engagement platform, added nine new features designed with enterprise customers in mind. Livestorm's goal is to…
Industry News
September 8
ABM Accountbased marketing AMD Analytics Demand Metric enterprise Enterprise ABM Forrester Google+ Infinite Blue intent data MRP Prelytix Predictive Analytics virtual event
MRP Prelytix, an enterprise-class predictive account-based sales and marketing platform provider, will host "Enterprise ABM: From Complexity to…
Industry News
November 4
Aqfer CDP data lake Data management enterprise marketing data
Aqfer aims to enable system integrators and managed service providers (MSP) to deploy customized marketing data lake solutions for companies…
Solution Spotlight
June 24
acton business intelligence enterprise Lead scoring marketing automation
Act-On Software unveiled Act-On for Enterprise, a platform designed to meet the needs of larger global marketing organizations.…
Industry News
September 14
Accenture study Brian Whipple customer data management Data management digital talent Director of Global Managing at Accenture Interactive. enterprise Marketing analytics marketing budgets marketing funding
According to a report from Accenture, 40% of top marketing executives don't feel prepared to meet their objectives,…
Industry News
April 30