BrightEdge Unveils Content Performance Tools
- Written by Brian Anderson
- Published in News Briefs
BrightEdge, a content marketing solution provider, has expanded its content marketing platform with two new products — Content Atlas and Intelligent Experiences. Both solutions are designed to provide users a holistic, real-time view of their current content marketing initiatives and identify ways to maximize content performance.
Content Atlas uses BrightEdge's Data Cube and Data Quant features to provide marketers with insights into their content's performance. These insights position users to tie content success to revenue. The solution also enables users to map content along the buyer's journey to measure how specific assets match up against competitors.
Intelligent Experience, in partnership with Content Atlas, is intended to provide suggestions and tips for different tactics that can revamp content marketing strategies and give users competitive positioning.
“Content marketers today are operating in a hyper-competitive landscape, and to win consumer attention, they need a whole new type of technology," said BrightEdge CEO Jim Yu. “These two new products are no exception. It’s all about driving content performance and these technologies are handing marketers the reins.”