Conversica, Inc., an AI-powered conversation automation solution, announced a new partner program to expand its partner-led business, which is focused on the company’s global go-to-market (GTM) and growth strategy. The partners include data company UHURU, ed-tech platform Doorkel and IT and outsourcing firm ISSICO.
The new partner program is divided into three categories — Agent, Ambassador and Advocate — to help companies leverage conversational AI and offer new capabilities through added integrations, resources and geography. Specifically:
- Agent partners are trained and certified in Conversica AI automation products and connected to a team of experts to deliver an end-to-end AI-enabled customer experience;
- Ambassador partners can develop “unique” solutions using Conversica and receive co-marketing and co-selling opportunities; and
- Advocate partners can leverage Conversica’s Revenue Digital Assistants to engage, nurture and reactivate leads across the customer lifecycle.
“Adding robust names such as UHURU, Doorkel and ISSICO to our partner's ecosystem kicks off our new strategy that is based on three pillars: Attract, acquire and grow fantastic partnerships,” said Eron Sunando, Conversica’s Chief Revenue Officer, in a statement. “With this initiative, we’ll be expanding our geographic reach with our own products and tailoring strong, smart and advanced AI-driven solutions, integrations and value-added platforms not available in the marketplace today. The company has been building strategic partnerships for many years and is now amplifying its possibilities with a structured and global program.”